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Adidas sets sustainable goal for 2012 Olympic Games
31 May '11
4 min read
adidas has been the Olympic brand since 1928, when first medals were won in shoes made by Adi Dassler. Since then, adidas has outfitted Olympic legends such as Jesse Owens, Dick Fosbury, Daley Thompson, Denise Lewis and Muhammad Ali. At the upcoming London 2012 Olympic & Paralympic Games, athletes including Jessica Ennis, Dayron Robles (Cuba, 110m hurdles), Haile Gebrselassie (Ethiopia, marathon), Jeremy Wariner (US, 400m), Blanka Vlasic (Croatia, high jump), Tyson Gay (US, sprint), Britta Steffen (Germany, swimming), Ian Thorpe (Australia, swimming), Shelly Woods (Team GB, 1,500 and 5,000m wheelchair) and Ellie Simmonds (Team GB, swimming) will be competing in adidas products.
In addition, adidas will be the Official Partner of leading National Olympic Committees like Australia, France, Germany and Team GB as well as outfit federations from various sports and continents.
In addition, adidas will be the Official Partner of leading National Olympic Committees like Australia, France, Germany and Team GB as well as outfit federations from various sports and continents.
adidas Group
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