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Moral fibre unveils yogawear for fitness freaks
May '11
Changing lifestyles are leading to a change in consumer tastes with regards to the clothing they wear and prefer. In the last few years, consumers are veering towards sports and fitness clothing, on back of an increase in awareness of health and fitness.

Yoga exercises were propagated many centuries ago. However, it was Baba Ramdev who revived the interest of people in yoga in recent years. People are veering towards yoga to find natural solutions for their health problems and to even stay fit.

Ahmedabad based Moral Fibres, which is gunning for a Fair Trade certificate has also hopped in to the health and fitness clothing bandwagon, by introducing yogawear clothing.

The mission of Moral Fibres is to contribute towards environmentally and socio-economically sustainable world by bringing synergy in the programs and activities of poor producers of ethical fabrics, their organizations, designers, consumers and various members of the ethical fabric value chain.

Speaking exclusively to fibre2fashion, Ms Shalini Seth Amin, CEO and founder of Moral Fibres said, “Moral Fibres has introduced traditional yoga dresses like loose fit pyjamas, kurtas and tunic. Our collection promotes sustainability and has purity, aura and natural healing properties.”

She added, “The demand is for mainly two types of yoga wear. The first is made of lycra/spandex which combines comfort, stretch and fit and the second is produced from environment friendly fibres like soya, bamboo and organic cotton”.

Revealing the properties of yoga wear, Ms Seth said, “Yoga wear does not trap odour, provides comfort and is able to withstand the rigors of yogic exercises, provides support for realignment exercises, fabric is breathable, and does not limit exhaling or inhaling during exercising”.

Fibre2fashion News Desk - India

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