Home / Knowledge / News / Apparel/Garments / Moral fibre unveils yogawear for fitness freaks
Moral fibre unveils yogawear for fitness freaks
31
May '11
Changing lifestyles are leading to a change in consumer tastes with regards to the clothing they wear and prefer. In the last few years, consumers are veering towards sports and fitness clothing, on back of an increase in awareness of health and fitness.

Yoga exercises were propagated many centuries ago. However, it was Baba Ramdev who revived the interest of people in yoga in recent years. People are veering towards yoga to find natural solutions for their health problems and to even stay fit.

Ahmedabad based Moral Fibres, which is gunning for a Fair Trade certificate has also hopped in to the health and fitness clothing bandwagon, by introducing yogawear clothing.

The mission of Moral Fibres is to contribute towards environmentally and socio-economically sustainable world by bringing synergy in the programs and activities of poor producers of ethical fabrics, their organizations, designers, consumers and various members of the ethical fabric value chain.

Speaking exclusively to fibre2fashion, Ms Shalini Seth Amin, CEO and founder of Moral Fibres said, “Moral Fibres has introduced traditional yoga dresses like loose fit pyjamas, kurtas and tunic. Our collection promotes sustainability and has purity, aura and natural healing properties.”

She added, “The demand is for mainly two types of yoga wear. The first is made of lycra/spandex which combines comfort, stretch and fit and the second is produced from environment friendly fibres like soya, bamboo and organic cotton”.

Revealing the properties of yoga wear, Ms Seth said, “Yoga wear does not trap odour, provides comfort and is able to withstand the rigors of yogic exercises, provides support for realignment exercises, fabric is breathable, and does not limit exhaling or inhaling during exercising”.

Fibre2fashion News Desk - India


Must ReadView All

Courtesy: Michael Kors

Fashion | On 25th Jul 2017

Michael Kors to acquire Jimmy Choo

Global fashion luxury brand Michael Kors Holdings Limited has reached ...

Apparel/Garments | On 25th Jul 2017

VF Corp posts $2.4 billion revenue for Q2 2017

VF Corporation has recorded revenue of $2.4 billion, up 2 per cent,...

Textiles | On 25th Jul 2017

Egypt signs agreement with UNIDO for cotton production

Egypt has signed a €1.5 million ($1.74 million) cooperation agreement ...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X