Poland offers opportunities for Indian apparel exporters
01 Jun '11
1 min read
Poland is located in the Central Europe, serving as an entry point to the Western and Eastern European countries. It is considered as the 7th biggest market in EU for bodywear, and 11th in knitwear consumption. Of the 12 European countries, in terms of market size, Poland is an important country for knitted outerwear consumption.
Consumer spending of body wear in Poland was €1,239 million during 2008. Comparing the consumption pattern during the period 2004-08, this is a positive increase of 29%. This indicates a favorable market for textile and apparels. Poland accounted for 3.2% of the total consumption of EU.
Poland imports huge quantities of fabrics, mainly for knitted garments. In 2008, the country ranked as the 12th largest importer of knitwear, and 1.9% of the total imports from EU. Currently, Poland's apparel market is dominated by exports from Germany, China, and Bangladesh.
Poland offers good market potential for the Indian exporters. If the exporters keep their focus on quality commitments, and timely delivery, chances are positive, that they will get some percentage of orders that are currently executed from their counterparts.