Home / Knowledge / News / Apparel/Garments / Ayurvastra - a new paradigm in wellness clothing
Ayurvastra - a new paradigm in wellness clothing
Jun '11
Vastra, a global wellness clothing company based out of Washington, D.C., announced today that it will open its online store on June 19th to launch a line of apparel and bed linens that integrates an ancient, natural technique of dyeing based on the 5,000 year old practice of Ayurveda.

Vastra is an ancient word from Sanskrit that translates to 'clothing' or 'fabric.' Through its line of men's and women's apparel and bed linens, Vastra plans to promote the concept of achieving wellness through organic clothing that is dyed with only medicinal plants and herbs that provide unique healing properties.

The introductory line of Vastra's fully organic collection will include six colors. Each color is created using a predominant herb/plant along with a synergistic blend of more than 40 other herbs/plants. The colors come from Ayurvedic herbs themselves that include Turmeric, Tulsi, Sandalwood and Neem. Vastra's fabrics will also be available for custom orders by select retailers and other businesses.

"The skin is the largest organ in the human body and is used as a gateway in Ayurveda to infuse many medicinal plants and herbs for their beneficial qualities. Clothing dyed with plants and herbs has been traditionally used in Ayurveda for the same purpose,” said Sri Narayan, the Washington, D.C. based founder of Vastra who worked for over a year to bring the concept to the United States.

"Each herb and plant that is used as a clothing dye has its own healing properties. By wearing this type of clothing, as opposed to synthetic and chemically-dyed alternatives, we are consciously choosing health,” he added.

The Vastra team in India at The Handloom Weavers Development Society, Kerala, revived and refined this ancient technique of dyeing clothing to deliver the benefits of medicinal herbs through the skin (known as 'Ayurvastra'), which has been proven by tradition and clinical research. News organizations, including Time magazine and the BBC have covered the revival of this age-old/traditional concept and the growing interest in exploring its benefits.


Must ReadView All

Textiles | On 24th Oct 2016

Indian govt plans roadshows to promote textile exports

The Indian government has planned to conduct roadshows to boost the...

Textiles | On 24th Oct 2016

TPP may hit roadblock

The 12-member Trans-Pacific Partnership (TPP) that was signed earlier ...

Textiles | On 24th Oct 2016

Baba Ramdev’s Patanjali to enter textile manufacturing

Patanjali Ayurved, an enterprise initiated by yoga guru Baba Ramdev,...

Interviews View All

Evelyne Cholet

‘France had a reputation of being big in new ideas, but poor in marketing...

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search