Home / Knowledge / News / Apparel/Garments / Ayurvastra - a new paradigm in wellness clothing
Ayurvastra - a new paradigm in wellness clothing
02
Jun '11
Vastra, a global wellness clothing company based out of Washington, D.C., announced today that it will open its online store on June 19th to launch a line of apparel and bed linens that integrates an ancient, natural technique of dyeing based on the 5,000 year old practice of Ayurveda.

Vastra is an ancient word from Sanskrit that translates to 'clothing' or 'fabric.' Through its line of men's and women's apparel and bed linens, Vastra plans to promote the concept of achieving wellness through organic clothing that is dyed with only medicinal plants and herbs that provide unique healing properties.

The introductory line of Vastra's fully organic collection will include six colors. Each color is created using a predominant herb/plant along with a synergistic blend of more than 40 other herbs/plants. The colors come from Ayurvedic herbs themselves that include Turmeric, Tulsi, Sandalwood and Neem. Vastra's fabrics will also be available for custom orders by select retailers and other businesses.

"The skin is the largest organ in the human body and is used as a gateway in Ayurveda to infuse many medicinal plants and herbs for their beneficial qualities. Clothing dyed with plants and herbs has been traditionally used in Ayurveda for the same purpose,” said Sri Narayan, the Washington, D.C. based founder of Vastra who worked for over a year to bring the concept to the United States.

"Each herb and plant that is used as a clothing dye has its own healing properties. By wearing this type of clothing, as opposed to synthetic and chemically-dyed alternatives, we are consciously choosing health,” he added.

The Vastra team in India at The Handloom Weavers Development Society, Kerala, revived and refined this ancient technique of dyeing clothing to deliver the benefits of medicinal herbs through the skin (known as 'Ayurvastra'), which has been proven by tradition and clinical research. News organizations, including Time magazine and the BBC have covered the revival of this age-old/traditional concept and the growing interest in exploring its benefits.

Vastra

Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

MEGlobal to build first ever US MEG plant

Monoethylene glycol (MEG) producer MEGlobal plans to construct a new...

Courtesy: Ulster Carpet

Textiles | On 25th Mar 2017

Ulster Carpets acquires Griffith Textile Machines

Northern Ireland based manufacturer of carpets, Ulster Carpets said...

Interviews View All

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search