Home / Knowledge / News / Apparel/Garments / Ayurvastra - a new paradigm in wellness clothing
Ayurvastra - a new paradigm in wellness clothing
02
Jun '11
Vastra, a global wellness clothing company based out of Washington, D.C., announced today that it will open its online store on June 19th to launch a line of apparel and bed linens that integrates an ancient, natural technique of dyeing based on the 5,000 year old practice of Ayurveda.

Vastra is an ancient word from Sanskrit that translates to 'clothing' or 'fabric.' Through its line of men's and women's apparel and bed linens, Vastra plans to promote the concept of achieving wellness through organic clothing that is dyed with only medicinal plants and herbs that provide unique healing properties.

The introductory line of Vastra's fully organic collection will include six colors. Each color is created using a predominant herb/plant along with a synergistic blend of more than 40 other herbs/plants. The colors come from Ayurvedic herbs themselves that include Turmeric, Tulsi, Sandalwood and Neem. Vastra's fabrics will also be available for custom orders by select retailers and other businesses.

"The skin is the largest organ in the human body and is used as a gateway in Ayurveda to infuse many medicinal plants and herbs for their beneficial qualities. Clothing dyed with plants and herbs has been traditionally used in Ayurveda for the same purpose,” said Sri Narayan, the Washington, D.C. based founder of Vastra who worked for over a year to bring the concept to the United States.

"Each herb and plant that is used as a clothing dye has its own healing properties. By wearing this type of clothing, as opposed to synthetic and chemically-dyed alternatives, we are consciously choosing health,” he added.

The Vastra team in India at The Handloom Weavers Development Society, Kerala, revived and refined this ancient technique of dyeing clothing to deliver the benefits of medicinal herbs through the skin (known as 'Ayurvastra'), which has been proven by tradition and clinical research. News organizations, including Time magazine and the BBC have covered the revival of this age-old/traditional concept and the growing interest in exploring its benefits.

Vastra


Must ReadView All

Vietnam’s textile & garment exports earn $7.3 bn in Q1

Textiles | On 20th Apr 2018

Vietnam’s textile & garment exports earn $7.3 bn in Q1

Vietnam earned $7.339 billion from textile and garment exports in the ...

Uganda yet to exploit AGOA benefits: US envoy Malac

Apparel/Garments | On 20th Apr 2018

Uganda yet to exploit AGOA benefits: US envoy Malac

Uganda is yet to take full advantage of the Africa Growth and...

Courtesy: KBR, Inc

Textiles | On 20th Apr 2018

KBR completes KPIC’s ethylene plant revamp project

KBR, Inc. has successfully completed the ethylene plant revamp...

Interviews View All

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search