Home / Knowledge / News / Apparel/Garments / Ayurvastra - a new paradigm in wellness clothing
Ayurvastra - a new paradigm in wellness clothing
02
Jun '11
Vastra, a global wellness clothing company based out of Washington, D.C., announced today that it will open its online store on June 19th to launch a line of apparel and bed linens that integrates an ancient, natural technique of dyeing based on the 5,000 year old practice of Ayurveda.

Vastra is an ancient word from Sanskrit that translates to 'clothing' or 'fabric.' Through its line of men's and women's apparel and bed linens, Vastra plans to promote the concept of achieving wellness through organic clothing that is dyed with only medicinal plants and herbs that provide unique healing properties.

The introductory line of Vastra's fully organic collection will include six colors. Each color is created using a predominant herb/plant along with a synergistic blend of more than 40 other herbs/plants. The colors come from Ayurvedic herbs themselves that include Turmeric, Tulsi, Sandalwood and Neem. Vastra's fabrics will also be available for custom orders by select retailers and other businesses.

"The skin is the largest organ in the human body and is used as a gateway in Ayurveda to infuse many medicinal plants and herbs for their beneficial qualities. Clothing dyed with plants and herbs has been traditionally used in Ayurveda for the same purpose,” said Sri Narayan, the Washington, D.C. based founder of Vastra who worked for over a year to bring the concept to the United States.

"Each herb and plant that is used as a clothing dye has its own healing properties. By wearing this type of clothing, as opposed to synthetic and chemically-dyed alternatives, we are consciously choosing health,” he added.

The Vastra team in India at The Handloom Weavers Development Society, Kerala, revived and refined this ancient technique of dyeing clothing to deliver the benefits of medicinal herbs through the skin (known as 'Ayurvastra'), which has been proven by tradition and clinical research. News organizations, including Time magazine and the BBC have covered the revival of this age-old/traditional concept and the growing interest in exploring its benefits.

Vastra

Must ReadView All

Neelesh Hundekari speaking at the event. Courtesy: Subir Ghosh

Textiles | On 27th May 2017

Fabric of Change initiative announces €250000 scaling fund

The Fabric of Change initiative of Ashoka and the C&A Foundation is...

Pakistan's Finance Minister Mohammad Ishaq Dar presenting Budget 2017-18 in National Assembly in Islamabad on May 26. Courtesy: PID, Pakistan

Textiles | On 27th May 2017

Pakistan Budget 2017-18 proposes 4 new measures

To support the textile sector in Pakistan, finance minister Mohammad...

Textiles | On 27th May 2017

Indian exports can touch $325 bn in 2017-18: FIEO

Indian exports are on upward trend in last few months as the country...

Interviews View All

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search