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Expansion of BRAVADA Women's Athletica Robertson Blvd
03
Jun '11
BRAVADA International Ltd announced that it will be expanding its BRAVADA Women's Athletica Robertson Blvd Location by adding an additional 400 square feet of retail space.

The Los Angeles BRAVADA Women's Athletica Robertson Blvd location is the first and flagship store for BRAVADA's high performance yoga clothes, gym wear and Brazilian workout clothes. Sales have been growing consistently month over month and the additional retail space is required to facilitate future projected growth and product expansion, especially heading into the 2011 Holiday season and beyond.

The June expansion includes 400 additional square feet of retail space and a number of customer experience enhancements including soft high strength commercial foam carpeting, esthetics, and most importantly, enhancing the change room facilities. BRAVADA believes that the change room area is the very center of the customer experience. When trying on clothes, a customer is doing something that they would only do in the privacy of their own home, remove clothing and change into new ones.

BRAVADA's changing areas are a place of comfort and provide the customer the feeling of being emotionally comfortable. BRAVADA's changing areas include foam carpeting, privacy, large changing rooms, complimentary fresh water and more. The entire "changing room" experience at every BRAVADA Women's Athletica store is designed to provide the feeling of being at home. This is a part of the "friends and family" approach that BRAVADA applies to each and every customer that enters one of its retail locations.

Additionally, BRAVADA will be expanding and enhancing its online ecommerce web mall for its women's activewear products, BravadaWomen. This expansion will not only include additional products but a number of customer orientated enhancements to increase the customer's overall experience.

BRAVADA International Ltd


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