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House of Fraser's Natural Selection to please dapper gentleman
Jun '11
Summer calls for breezy, clean-cut pieces in lightweight fabrics, and the latest House of Fraser mens fashion story is destined to please the dapper gentleman.

Natural Selection invites the style-savvy to discover a selection of men's clothing that's inspired by the modern day traveller; utility-esque details blend with sandy neutrals and rich desert tans to create versatile day-to-day options that are ideal for the warmer months.

The Spring/Summer 2011 catwalks were awash with military-style pockets and lightweight fabrics with menswear collections exuding a look that was effortlessly 'summer'. The key to achieving the look is to wear an array of textures; canvas accessories and sophisticated cottons or linens provide a contemporary combination of fabrics and a luxurious take on warm-weather dressing.

House of Fraser's signature brands offer a host of summer wardrobe solutions that epitomise this seasonal trend. Lightweight linen shirts in crisp white appear alongside classic chinos in delectable caramel, whilst sumptuously soft jersey T-shirts are updated with an on-trend colour palette sandy neutrals and warm beige.

For label lovers, a host of renowned designer clothing names have also interpreted this look in their collections. J. Lindeberg's relaxed tan chinos are stripped of detail making them the ultimate versatile trouser; Carhartt, Diesel and Paul Smith have infused an array of utility details into men's trousers, House of Fraser designer shoes and tops for a slightly tougher twist on these classic styles.

Natural Selection is a versatile trend story that can be worn dressed up or down, from am to pm; and is the perfect staple for your summer holiday wardrobe.

House of Fraser has 61 stores in the United Kingdom and Ireland, offering luxurious items and a premium shopping experience. From the latest mens designer clothes, women's fashion and children's clothing to beauty essentials and must-have home accessories, House of Fraser continues to expand its much-loved collections, both online at houseoffraser.co.uk and in stores across the country.

House of Fraser

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