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M&S and Rankin announce winners of kidswear competition

04 Jun '11
2 min read

M&S announces the winners of their „Do Your Thing? kidswear competition, which saw M&S and top photographer Rankin partner with ITV to find four talented kids to be the faces of the Autumn/Winter 2011 kidswear campaign.

Judged by M&S and Rankin, the competition looked to celebrate the diversity of kids? passions and demonstrate individuality. Do Your Thing? encouraged parents and guardians to upload a one minute video which demonstrated their child?s passion or talent onto the M&S Do Your Thing?.

With nearly 600 entries to the competition, the four winners who stood out to the judges and will go on to feature in the next campaign are: Ella Greensmith, age seven for her great eye for art and drawing skills, Sean Turner, age seven for his passion and skill on the violin, Danielle Harrison, age eleven for her exquisite ice skating performance, and Jack Griffiths, age twelve for his impressive karate display.

Simon Daglish, Director of Multi-Platforms & Partnerships, ITV says, "We are really excited that this partnership built with Marks and Spencer to support their 'Do Your Thing' campaign has resulted in unprecedented levels of campaign engagement. It is a clear demonstration of the power of collaboration between ITV and its customers which leads to great results".

Karl Doyle, M&S Director of Kidswear says, “We are delighted with the fantastic response to the competition. We were extremely impressed with the mixture of talents and passions of all the kids that entered, and we are looking forward to working with Rankin next season to show our exciting, on trend, high fashion kidswear ranges on our uniquely talented winners”002E.

Marks and Spencer plc

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