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Eva Mendes sports Reebok's toning collection
07
Jun '11
Based on the incredible success of EasyTone footwear, Reebok is extending its fitness approach and introducing EasyTone Apparel, Reebok's first apparel designed to help tone key muscles while you move. EasyTone Apparel collection includes stylish tops and bottoms which are designed to help tone key muscles as a part of a healthy fitness lifestyle. Actress Eva Mendes has been roped in as the new global ambassador for both EasyTone apparels and footwear collection.

The premium apparel uses Reebok's proprietary ResisTone bands to create resistance with every move. The ResisTone bands, which are constructed from resistant yet flexible material, are strategically placed on the apparel based on anatomical research and fit snugly against the wearer's body. The ResisTone bands create resistance which is designed to help tone and strengthen upper body muscles and encourage better posture and body alignment.

Mr. Sajid Shamim, Brand Director, Reebok India, said: “Reebok has a heritage of developing leading fitness technologies, from The Pump to ZigTech and EasyTone Shoes and continues this legacy of innovation with EasyTone Apparel. With EasyTone Apparel, Reebok is leading and expanding the toning category, as it has already done with the introduction of RunTone and TrainTone, creating fashionable tops and bottoms designed to help deliver toning benefits while people move”.

Speaking on joining as the global ambassador for Reebok Easy Tone, Eva Mendes said, “I feel better when I'm in good shape, and that's what I like about Reebok EasyTone – it gives me a little extra as I go about my daily activities. Between long days on the set and travel, it's not always possible to get a full workout in, so I have to make the time I have count, and that's why I love going for hikes and walking my dog in my EasyTone shoes. It's even better since EasyTone apparel flatters my curves and the EasyTone shoes look great – they have a sleek, slim look, just like regular sneakers. As an actress, being fit is important, and EasyTone is my great secret!”

EasyTone bottoms, which include pants and capri pants feature a knit jacquard basket weave pattern with dual ResisTone bands in criss-cross pattern around the butt and hamstring. The combination of the placement and the tightness of the ResisTone bands is designed to help tone the hamstring, quadriceps and butt muscles with every step.

In EasyTone upper body apparel, which includes long bra styles and short-sleeved and sleeveless shirts, ResisTone bands are bonded onto compression fabric around the shoulder blades. Together, the placement and the tightness of the ResisTone bands is designed to promote greater postural alignment. The tops are intended to help the wearer feel and look better by encouraging better posture.

Since the launch of EasyTone footwear in 2009, millions of women have embraced its benefits and great style. EasyTone provides women with a footwear solution that is versatile enough to be worn throughout the day.

Like EasyTone footwear, EasyTone Apparel combines function and style to provide toning apparel that's fashionable enough for everyday wear yet is designed to help provide toning benefits as you move. The new EasyTone Apparel collection is already available at top Reebok Stores in India and online.

Reebok India


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