Home / Knowledge / News / Apparel/Garments / Walmart recognized for distinction in merchandising
Walmart recognized for distinction in merchandising
10
Jun '11
Walmart Canada was awarded the Retail Council of Large Chain In-Store Retail Merchandising Award at the Excellence in Retailing Awards in Mississauga on June 6. The company received the award for its 'Fashion by George: Walmart Apparel's Extreme Makeover' project. The project involved retrofitting more than 300 stores across the country to give shoppers an exclusive "store-within-a-store" experience, and retiring a number of Walmart Canada private label brands (i.e., B.U.M., Penman's and 725), to create one umbrella brand.

The 'Fashion by George' project is one of the largest expansions of an apparel brand in Canadian history which created a whole new apparel shopping experience for Walmart Canada customers. Today, Walmart shoppers see clearly marked George-branded signage and hardware, fixtures, and branded packaging and hang tags, which together contribute to the line's updated look and feel. A Walmart exclusive, the George brand offers Canadians style-right clothing and accessories at unbeatable prices.

"We're honoured to have been selected by a distinguished panel of peers for excellence in merchandising, and are very proud of the Walmart team for this accomplishment," said Shelley Broader, chief merchandising officer of Walmart Canada. "This award speaks to our company's commitment to making the shopping experience easy and affordable for our customers."

Walmart Canada also won several awards for the George public relations campaign, including a CPRS ACE Award for Best Use of Media Relations - Budget over $50,000 and two OVATION Awards: an Award of Merit in Brand Communications and an Award of Merit in Media Relations Over $100K.

Awarded by the Canadian Public Relations Society, the ACE (Achieving Communications Excellence) awards recognize creativity and excellence in public relations for Toronto and the surrounding areas. The prestigious OVATION Awards program is presented by the Toronto chapter of the International Association of Business Communicators and recognizes communications excellence throughout the Greater Toronto Area.

Retail Council of Canada (RCC) has been the Voice of Retail in Canada since 1963. They are a not-for-profit, industry-funded association representing more than 43,000 store fronts of all retail formats across Canada, including department, specialty, discount, and independent stores, and online merchants.

Walmart Canada operates a growing chain of 325 stores, serving more than one million Canadians each day. With 85,000 associates, the company is Canada's third-largest employer. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Walmart Canada's corporate culture was recently ranked among the 10 most admired corporate cultures in Canada by Waterstone Human Capital Inc.

Wal-Mart Canada Corp

Must ReadView All

Textiles | On 25th May 2017

Huntsman and Clariant to have merger of equals

Huntsman Corporation and Clariant have announced that their boards of ...

Courtesy: CBRE

Apparel/Garments | On 25th May 2017

European cities preferred for retailer expansion: CBRE

European cities were the preferred new destination for international...

Apparel/Garments | On 25th May 2017

Guess records $458.6 million revenue for Q1 2018

For the first quarter of fiscal 2018, the net revenue of American...

Interviews View All

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search