Pepe Jeans India to hike EBO count & revenues

10 Jun '11

2 min read

Mr Chetan Shah-led, Pepe Jeans India - has targeted to hike its turnover from the current three billion rupees to five billion rupees, by the next fiscal year. To achieve this objective, it also plans to increase its Indian retail footprint by taking the exclusive brand outlets (EBO's) count to 260 by the end of the current fiscal year.

“We are looking forward to having around 260 exclusive brand outlets by 2011. We plan to set up stores in towns and cities with a population of above 300,000. Currently, the brand has 200 exclusive brand stores in 81 towns and cities and aim to double the number of cities and towns and increase geographical footprint by opening stores within next three years”, Mr Chetan Shah - MD, Pepe Jeans India, informed fibre2fashion.

He added, “We realize that small towns are getting increasingly brand conscious, and therefore we have opened a number of exclusive Pepe Jeans outlets in smaller towns of coastal Andhra Pradesh like Ongole, Vijaywada, Kakinada, Warrangal; as well as in other smaller towns like Aizwal, Barielly, Dimapur and more. The annual turnover of the company is currently three billion rupees; and we hope to reach a sizeable five billion rupees by the next fiscal year.

Fibre2fashion News Desk

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