Home / Knowledge / News / Apparel/Garments / Wool warms up apparel retailers' winter
Wool warms up apparel retailers' winter
10
Jun '11
Australian retailers are rugging up for winter as the five year global Campaign for Wool gathers momentum.

Country Road stores across NSW have embraced the campaign with a range of cosy window displays encouraging customers to support the natural beauty of Australian wool.

An initiative by HRH The Prince of Wales, the Campaign for Wool was launched in Australia in March to coincide with the mid winter retail season.

Retail giant Westfield led the way, hosting a novel wool exhibition which showcased the qualities of wool, in its new Sydney City premium centre.

Meanwhile Country Road, sister brand Trenery and other retailers around the country are warming up their windows with clever displays of wool designs and detailed information on the natural benefits of wool in-store.

The campaign aims to give customers a greater understanding of the environmental and personal benefits of wearing wool and to celebrate the fibre that helped build our nation.

Retail partners are highlighting their support for wool in their own fashion lines by using shop window decals and in-store showcards bearing the Campaign for Wool and the green Woolmark logos.

"Wool is and always has been integral to our brand philosophy so we are delighted to support the Campaign for Wool in Country Road and its sister brand Trenery,” says Sophie Holt, Creative Director for Country Road.

“Making it a focal point of our windows celebrates its many benefits but also draws attention to wool at a time when our customers start thinking about wrapping up in the colder months ahead."

The Campaign for Wool was formally launched in Australia in March at Admiralty House with a large gala fashion show drawing many of Australia's top designers including Collette Dinnigan, Josh Goot and Jenny Kee.

“Campaign for Wool provides the opportunity to highlight wool products at the retail level, assisting with the education of consumers into the benefits of choosing wool,” explained Rob Langtry, Global Marketing Officer for Australian Wool Innovation.

The Campaign for Wool aims to reconnect people with the versatility of wool and is being supported by over 30 Australian apparel labels and retailers this winter season.

Wool is natural and biodegradable at its origins and is the cleaner greener fibre choice for manufacturers and consumers.

Australian Wool Innovation


Must ReadView All

Apparel/Garments | On 23rd Sep 2017

AAFA urges negotiators to preserve TPLs in NAFTA

The American Apparel & Footwear Association (AAFA), an alliance of...

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search