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ABG to use Marilyn Monroe photographs for merchandise
Jun '11
Authentic Brands Group (ABG), in addition to its recent acquisition of The Estate of Marilyn Monroe owned in partnership with NECA, Anna Strasberg and Anna Freud Center, announced today it has consolidated the licensing efforts of the Marilyn Monroe brand by signing exclusive agreements to represent the Marilyn Monroe photography of Milton H. Greene, Tom Kelley and Bernard of Hollywood – who together produced the most celebrated and recognized photographs of Monroe.

"Marilyn Monroe occupies a one-of-a-kind, iconic position in film history and American culture," said ABG CEO Jamie Salter. "Having the exclusive rights to license these photography collections along with her name and likeness is significant because for the first time the Marilyn Monroe brand will be unified worldwide."

The renowned collections document the life and career of Marilyn Monroe from the time she was discovered in Hollywood and pursued a modeling career, through her movie career and marriages to baseball legend Joe DiMaggio and playwright Arthur Miller, and up until her death in 1962. The collections represent her independence and capture her unprecedented artistic contribution.

ABG will roll out a multi-tier marketing and distribution strategy including high-end luxury collaborations with partners such as Dolce & Gabbana amongst others. ABG's newly signed mass, mid-tier and specialty licensee partners include Bioworld, Dreamwear, Nova Wines, InCase Designs, Alien Workshop and more.

For half a century, Marilyn Monroe has been recognized as the most iconic female personality transcending Hollywood glamour. ABG will reflect that image by working with best in class licensees who have the same goals.

Authentic Brands Group (ABG)

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