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Blackberrys marks 20 years of redefining fashion
Jun '11
Blackberrys, one of India's leading formalwear brand in the menswear category marked the celebration of completing 20 years of breaking rules and setting new standards in India's lifestyle space. Born in 1991, Blackberrys cemented its place as one of the most preferred fashion brands in the country with innovative creations and a steadfast philosophy of quality first.

The journey started with the founders recognizing the growing need for branded, structured clothing for the changing needs of the Indian male. Blackberrys started in an office of 500 sq ft space in the vicinity of Kotla. Today it boasts of a 22000 sq. ft plant specially designed for the manufacturing of suits and jackets that produces 500 units per day and 1200 formal trousers and 1500 casual trousers per day. Today it is the largest manufacturer in north India.Blackberrys opened its first store in Chandigarh.

Blackberrys prides itself on its ability to spot trends first & bring them onboard before anybody else. This reflects in the theme collections Blackberrys launches twice in a year. The brand is established as the manufacturer of impeccably designed trousers and suites. With a recorded growth rate of 40% (over and above the industry average), Blackberrys has over the last two decades set a mark for itself as a renowned fashion label with a strong brand presence across over 100 cities and towns in india. A progressive & agile organization, Blackberrys is in the space of continuous innovation. It was the first to introduce khakis in India keeping in mind the sultry summer, first to showcase the largest collection of wrinkle free & clean front trousers, and many more firsts.

Blackberrys collections have been associated with innovations in fashion. It's ceaseless passion of innovation is reflected in the theme collection they launch twice a year. The brand today enjoys a high recall value and is perceived as premium clothing brand . Documented in various trade surveys as 'the best FIT' the Blackberrys brand represents an image of the 'Young Power Dresser'. The tag line 'Sharp smooth and sure' further accentuates the irresistible characteristics of Blackberrys clothes. Little wonder then, that some of the collections like Un-Official, Slim Possible and Wonder Of Whites have managed to build a strong emotional connect with the customers.

A testimony to its superior quality and unmatched technique, Blackberrys has won several industry accolades over its 20 year history including 'The Pinnacle Award' from Shoppers Stop in Best Men's Classic Category for two consecutive years (2004, 2005 & 2007), the coveted Lycra Images Fashion Award '07 for the Most Admired Trouser Brand of the Year category and The CMAI Award for 'Best Formal Wear Brand in 2007 & 2008'. The brand was also awarded the 'Best Formal Wear Brand' and 'Trouser Brand of the Year' at the CMAI Award for three consecutive years in 2007 & 2008 & 2009. Besides this, it has been awarded the Best suits & blazers brand 2007-08, Iconic suits & blazers brand 2008-10 & the most admired youth menswear brand-Global youth marketing awards.

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