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Demand for poly-cotton & polyester personalised clothing up
14
Jun '11
Shirtworks, one of the UK's leading providers of personalised t-shirts and customised workwear, has reported an increase in demand for clothing made of poly-cotton blends and polyester due to rising cotton prices. Corporate clients in particular are choosing "sports" type shirts instead of plain cotton t-shirts as the global price of cotton continues to rise without signs of stabilisation.

"We've been keeping our customers informed as much as possible about the increase in global cotton prices over the last year," said Arron Hardnen, MD for Shirtworks. "Alongside that, we've made sure that we've been expanding our range of available clothing for customisation, to give our customers as many alternatives as possible. Now we're seeing a shift, particularly in the corporate sector, from pure cotton t-shirts to poly-cotton blend and polyester shirts which have other benefits too."

When asked what the advantages of choosing a polyester or poly-cotton blend shirt are, Arron replied; "These shirts offer a wider degree of contemporary styling, with the ability to have more intense colours which are retained better over time. They have increased crease resistance and durability, and the sports performance wear in particular has garment technology to prevent chaffing and draw sweat and heat away from the skin,"

Arron explained. "For some businesses, using poly-cotton t-shirts can create customised clothing with greater visual impact and durability, so I wouldn't be surprised if they stick to using this type of shirt now that the increased cotton prices have encouraged people to try them," Arron concluded.

Shirtworks was founded in 1985 and is now a leading direct supplier of promotional clothing, corporate gifts and promotional merchandise with the capacity to print orders of any size. At the Shirtworks promotional clothing workshop, there are screenprinting machines capable of printing logos and designs up to 10 ink colours, and machines which can embroider logos up to 7 thread colours. Shirtworks also holds large stocks of the most popular garments, including products from Screenstars, Jerzees, Hanes, Kustom Kit, Beechfield and Result.

Shirtworks


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