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Icebreaker evolves Nature Range with Siren & Sprite
Jun '11
For Spring/Summer 2012, Icebreaker has evolved its Nature range into a comprehensive collection of stylish, comfortable, natural merino underwear for women.

Nature was previously a layering system with two weights, for underwear and base layers, but is now a complete women's underwear range made from Icebreaker's lightest merino fabric. The styles include a touch of LYCRA, to give women an exceptionally comfortable fabric that stretches and moves along with them.

The assortment includes two lines: Siren, a luxurious
merino version of classic underwear styles, and Sprite, a collection of sporty, sexy styles.

Spring/Summer 2012 will be the first season for bras to be introduced into the Nature collection, in both the Siren and Sprite series. Designed for low impact activity, the new bras give women the opportunity to wear silky-soft Icebreaker merino garments next to their skin, from top to toe.

Icebreaker merino regulates temperature, breathes to prevent overheating and resists odour for days at a time, making the Nature range the ideal underwear for everyday and for travel.

“With the Spring/Summer 2012 Nature range, Icebreaker has designed great fitting women's underwear from the finest, softest merino in the world,” said Amy Klee, Icebreaker Senior Product Designer. “Sprite styles are a completely new look for the Nature series – athletic, energetic and youthful. Women will love the contrast colours and logoed waistband.

“We can't wait for women to discover the luxurious sensation of wearing Icebreaker merino underwear.”

Sprite Series
The new Sprite series layers athletic, tomboy designs over feminine curves with the addition of playful pop colours. The series launches with the Sprite Racerback Bra, a pull-over style with a deep v-neck and a wide Icebreaker-branded elastic band. The new Sprite Racerback Tank follows the lines and cut of the bra. The Sprite Hot Pant features a low-rise boy-short design with an Icebreaker-branded waistband. All three styles have contrast stripe detail along the side seams.

Siren Series
Icebreaker introduces the Siren Bra, a pull-over, fully-lined bra in sizes extra small to extra large. Other Siren top styles include updated designs in the Siren Cami, the scoop-neck Siren Tank, and the v-neck Siren Shelf Cami. New in bottoms, the Siren Hipkini features a low rise and full coverage in the back. In previous seasons, all Nature garments included nature-inspired prints, but the Siren series now includes garments without prints.


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Courtesy: India ITME

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