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Nike emerges as world's most valuable apparel brand
10
Jun '16
Nike has emerged at the top of the 10 most valuable apparel brand followed by Zara and H&M, according to the just-released 2016 Brandz Top 100 Most Valuable Global Brands report from Millward Brown.

Nike has been valued at $37.5 billon. Zara is a distant second at $25.2 billion while H&M has been valued at $12.7 billion.

Topping the list of the top 10 most valuable luxury brands were Louis Vuitton at number one followed by Hermès and Gucci.

Louis Vuitton has been valued at $28.5 billion, Hermès at $19.8 billion and Gucci at $12.6 billion.

The report says the aggregate brand value of the component companies grew 132 per cent over the past 11 years. And in the past year, the combined valuations of those brands jumped 3 percent to $3.4 trillion from $3.3 trillion.

American e-commerce giant Amazon clocked the largest gain with a 59 per cent year-over-year increase, which was followed by Facebook and Starbucks. And in the rankings, Facebook leapt seven places to secure itself as a top 10 brand at number five. And apparel was the fastest-growing category with a 14 per cent year-over-year gain to $114 billion in brand value for the companies in the top 100. (SH)

Fibre2Fashion News Desk – India


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