Nike sets ambitious targets for 2020

13 May '16

4 min read

Nike's Manufacturing Revolution initiative is not only transforming what products Nike makes, but also how it makes them through technology, labor and sustainable innovation. In order to deliver new product innovation to consumers Nike is focused on creating technology-driven manufacturing, through more sustainable factories that place highly skilled, engaged and valued workers at the center. Nike is working with fewer, better contract factories that are committed to taking this journey.

In addition to the commitments to workers through Manufacturing Revolution, Nike is also looking to unleash the potential of its own teams. Guided by the belief that diversity fosters creativity and accelerates innovation, Nike is strengthening its recruitment, promotion and retention of diverse talent throughout the world with the goal of reflecting the diversity of the consumers it serves and the communities where its employees live and work.

To achieve these three aims, Nike set new targets for FY20 spanning environmental impact areas and its entire supply chain, including zero waste from contracted footwear manufacturing sent to landfill or incineration without energy recovery, sourcing 100% of products from contract factories meeting the company's definition of sustainable, creating products that deliver maximum performance with minimum impact, seeking a 10 per cent reduction in the average environmental footprint and an increased use of more sustainable materials overall.

By the end of FY25, Nike is also aiming to reach 100 per cent renewable energy in owned or operated facilities and to encourage broader adoption of renewable energy as part of an effort to control absolute emissions.

Nike believes that these efforts – from materials innovation, to transforming its manufacturing models, to visionary 2020 targets – will deliver on the company's long-term strategy to leverage sustainable innovation as a powerful engine for growth and catalyst for change. (SH)

Fibre2Fashion News Desk – India

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