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North Face emphasises made in US clothing line
Mar '16
The North Face, supplier of technically advanced, authentic and innovative outdoor apparel, equipment and footwear, has emphasised on its made in US clothing line, 'Backyard Project' and expanded its production line, according to a press release.

The North Face has moved the majority of production from the Bay Area to Los Angeles for the second edition in order to scale the project, allowing the company to work with small Los Angeles-based businesses like JC Industries and Care-Tex Industries.

“The Backyard Project emphasises the importance of 'made in the US'. The more that large brands can raise awareness of the potential for domestic production, the more likely the consumer will be to seek out domestically produced garments. It is great to see The North Face supporting this movement,” said Paul Kang, director of Care-Tex Industries.

The second instalment of the 'Backyard Project' has appointed new partners across the US and has scaled and evolved production to nearly 15 times, bringing eco-preferred fashion to more consumers.

The Backyard Project brought together many farmers, artisans and small businesses to achieve increased production, new styles and colours at a lower price point for consumers. “The Backyard Project is about connecting with local artisans right here in the US. It is about knowing which farms grew your cotton, who spun the yarn, or how your product was dyed. We learned a lot during Backyard's 2014 introduction and challenged ourselves to produce a bigger run of locally sourced clothing this season,” said Sumi Scott, director of sportswear, The North Face.

The first instalment of The Backyard Project used 100 percent of the cotton grown in the US, benefitting American farmers like Jim Olvey of the Natural Hue Company and Ted Sheely. The cotton for this year's Backyard Project was ginned in California and Arizona, spun into yarn in South Carolina, and dyed, cut and sewn in Los Angeles. (NA)

Fibre2fashion News Desk - India

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