Home / Knowledge / News / Apparel/Garments / Now, colour changing kids clothing
Now, colour changing kids clothing
22
Jul '16
American thermochromic research and dyeing company Dyemurex, Inc. has released a new product called Shadow Shifter Kids which is a color changing T-shirt that changes color in reaction to heat or water.

Shadow Shifter colour changing clothing instantly reacts to body heat and the surrounding environment, Dyemurexs said in a press release. The T-shirts can be machine washed and dried with no special instructions and will last for years of wear. Shadow Shifter color changing T-shirts come in 4 different colour effects and are available for kids and adults. This clothing is wearable in all seasons, indoors/outdoors and dyed in the US. It even changes color when splashed with water on those hot summer days.

The founder, researcher and President of Dyemurex, Inc. explains how this product came about.

"Born in England during the colorful times of the Beatles not far from Liverpool, I saw bright clothing, modern furniture, listened to cool music and played on Britain's most popular seaside resort, Blackpool. Those days of arcade games, Blackpool rock candy and sunny days on the sands will always make me feel happy. Moving through the 70s and 80s of music, fashion and computer tech brought me to 1991 when I saw my first Hypercolor t-shirt. Touch the t-shirt and it will change color. I bought two of these t-shirts and became fascinated by how the tech worked."

"In 1994 I traveled to the US to see a country that was a million times bigger than our little island. 'I've told you a million times, don't over exaggerate.'. America then became my home and in 2005 I recalled my Hypercolor shirt. At that moment I decided to re-develop the concept with much more durable and stronger color changing effects and after many years of hard work and research I finally produced Shadow Shifter."

Dyemurex, Inc. has been selling the adult version for over 5 years with great success through different brand names in many major retail stores such as Nordstrom, Tillys, Zumies, Urban Outfitters, ASOS and this new release is for an exclusive Kids T-shirt collection which puts a new spark into the children's apparel industry. These T-shirts are being sold worldwide and are gaining attention from larger retailers that are using Dyemurex Co-branding Programme where major brand name can use Dyemurex dyeing services in the US.

Dyemurex is well known as a lead authority in thermochromic dyeing techniques by solving issues such as home washing/drying with no special instructions and durable dyes that are damage resistant during screen printing. These breakthroughs in thermochromic dyeing techniques provides a product that lasts for years, the company said. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Textiles | On 25th Sep 2017

SVP Group to build $300 mn spinning plant in Sohar

ShriVallabh Pittie Industries (SVP) Group, a diversified yarn...

Apparel/Garments | On 25th Sep 2017

Vietnam textile sector to gain if EU FTA gets ratified

Experts feel the Vietnam-European Union (EU) free trade agreement...

Courtesy: Business Wire

Textiles | On 25th Sep 2017

Invista to use ADN technology at joint project in France

Invista, a leading producer of chemical intermediates, polymers, and...

Interviews View All

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search