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Now, colour changing kids clothing
Jul '16
American thermochromic research and dyeing company Dyemurex, Inc. has released a new product called Shadow Shifter Kids which is a color changing T-shirt that changes color in reaction to heat or water.

Shadow Shifter colour changing clothing instantly reacts to body heat and the surrounding environment, Dyemurexs said in a press release. The T-shirts can be machine washed and dried with no special instructions and will last for years of wear. Shadow Shifter color changing T-shirts come in 4 different colour effects and are available for kids and adults. This clothing is wearable in all seasons, indoors/outdoors and dyed in the US. It even changes color when splashed with water on those hot summer days.

The founder, researcher and President of Dyemurex, Inc. explains how this product came about.

"Born in England during the colorful times of the Beatles not far from Liverpool, I saw bright clothing, modern furniture, listened to cool music and played on Britain's most popular seaside resort, Blackpool. Those days of arcade games, Blackpool rock candy and sunny days on the sands will always make me feel happy. Moving through the 70s and 80s of music, fashion and computer tech brought me to 1991 when I saw my first Hypercolor t-shirt. Touch the t-shirt and it will change color. I bought two of these t-shirts and became fascinated by how the tech worked."

"In 1994 I traveled to the US to see a country that was a million times bigger than our little island. 'I've told you a million times, don't over exaggerate.'. America then became my home and in 2005 I recalled my Hypercolor shirt. At that moment I decided to re-develop the concept with much more durable and stronger color changing effects and after many years of hard work and research I finally produced Shadow Shifter."

Dyemurex, Inc. has been selling the adult version for over 5 years with great success through different brand names in many major retail stores such as Nordstrom, Tillys, Zumies, Urban Outfitters, ASOS and this new release is for an exclusive Kids T-shirt collection which puts a new spark into the children's apparel industry. These T-shirts are being sold worldwide and are gaining attention from larger retailers that are using Dyemurex Co-branding Programme where major brand name can use Dyemurex dyeing services in the US.

Dyemurex is well known as a lead authority in thermochromic dyeing techniques by solving issues such as home washing/drying with no special instructions and durable dyes that are damage resistant during screen printing. These breakthroughs in thermochromic dyeing techniques provides a product that lasts for years, the company said. (SH)

Fibre2Fashion News Desk – India

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