Nudea launches toolkit for self-measuring & bra fitting

17 Jun '20

3 min read

Pic: Nudea

Nudea has launched a toolkit of essentials to help navigate the challenges online shopping for its customers. With sales of the brand’s custom-designed Fit Tape up 500 per cent since March 2020, the brand is supporting this new approach to bra fitting. Direct to consumer and online-only, Nudea is breaking industry norms by modernising the measuring process.

As non-essential shops start to reopen, Nudea is confident that bra fitting in its traditional form will become a thing of the past; an outcome accelerated by COVID-19 and ‘social distancing’. Right from the start, Nudea has been leading the way by providing tools for self-measurement at home, all geared to ensure the best fit every time.

Nudea’s Fit Tape and Online Fit Finder have been designed for simple, accurate self-measurement at home eliminating the need to visit a physical store. What’s more, Nudea’s newly launched, free Virtual Fit Sessions, with the in-house bra fit expert team, help to find the right fit and recommend styles to suit different bust shapes and body heights as well as being able to address any concerns, the company said in a media statement.

Designed as a comfortable non-medical barrier-mask, the company has launched the pink Nudea Face Mask, a sustainable, reusable approach to covering up. With an accompanying, reusable pouch for added hygiene, the mask is also breathable and water repellent, suitable for machine washing up to 50 times, recommended in Nudea’s laundry bag.

Nudea has launched the Trivia Kit to add some much-needed, ready-made fun to virtual hangouts with friends and family. Free to download with purchases of the Nudea Mask or Nudea Fit Tape, Nudea’s Triva Kit features beautiful illustrations from Buenos Aires-born, NYC-based Eugenia Mello. Nudea has a range of expertly crafted,confortable bras and knickers in contemporary, feminine designs, which embrace a modern, body-positive attitude for everyday performance and comfort.

“Nudea was created to modernise bra fitting from getting measured to the final product; we built the brand and our product range after working with over 1,000 women to understand everything from what they expect from their bras to how frequently they were fitted. As we emerge from lockdown, traditional fitting will have little place in the new socially-distanced norm that life post COVID-19 presents, and Nudea is in a unique position to build on its position as the go-to brand for fitting at home; our bespoke Fit Tape, Online Fit Finder and Virtual Fit Sessions are all designed for self-measurement, thereby eliminating the need to go to a physical store,” Priya Downes, Nudea’s CEO and co-founder said.

Fibre2Fashion News Desk (GK)

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