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OMsignal launches OMlabs programme with MAS Holdings
02
Nov '15
Montreal-based OMsignal, a leader in biometric technology and smart apparel, has launched OMlabs, a research and development group that will provide a turnkey platform to prominent consumer brands seeking to integrate biometrics into their apparel -- from fashion to performance sports to health and well-being.

OMlabs will focus on enabling leading-edge integrations of OMsignal's full stack solution -- including smart apparel, hardware and software. Whether it's skiing, yoga, professional football, running or cycling -- OMlabs will continue to develop smart apparel products across sports and lifestyle industries, the company said in a press release.

The announcement follows a successful partnership with fashion label Ralph Lauren to power the PoloTech Shirt and is fueled by an investment from and partnership with MAS Holdings, one of the leading, innovative, design to delivery apparel companies in wearable, performance sports and intimate apparel.

"We have been working closely with MAS for more than a year in developing the next generation of smart apparel products for consumers, and have been wildly impressed with their innovation capabilities," said Stéphane Marceau, OMsignal's co-founder and CEO. "Our strategic partnership will power innovation in apparel for decades to come."

"Major brands are looking for deep innovation and for complete solutions, including smart textile, bio-data science, software and hardware -- and highly advanced manufacturing capabilities is a core part of that expectation," said Nathan Sivagananathan, chief growth officer of MAS Holdings. "We believe textile is the ultimate medium for wearable technology and we are excited to partner with OMsignal to help global brands re-invent the experience they offer their customers."

In conjunction with this announcement, Shaz Kahng will increase her role from her current seat on OMsignal's Board of Directors and take on the role of chief marketing officer. Shaz will run brand development inside the OMlabs program and work closely with OMsignal's partners to shape smart apparel strategy and product introduction approaches.

Shaz brings more than 20 years of retail experience to her position, including a previous role as president of Lucy Activewear and senior executive roles with Nike. She joins a team of multinational interdisciplinary professionals from the fields of smart textile, software, hardware and bio-data science, who work together to bring life-enhancing smart clothes to consumers worldwide. (SH)

Fibre2Fashion News Desk - India

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