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Online fashion retailer Revolve opens physical store
Apr '16
Courtesy: Revolve
Courtesy: Revolve
Online fashion retailer Revolve has opened Revolve Social Club, an exclusive physical shopping experience for its customers, brand ambassadors and fashion influencers in West Hollywood, California.

As per a press release from the retailer, the Revolve Social Club is an extension of the brand, which drove the company's sales in excess of $400 million in 2015.

Inspired by the shift in retail trends and evolution of consumer habits, the Club will be a members-only venue for Revolve to more intimately connect with its customers.

At the Club, members can schedule a completely personalised shopping experience and the entire store can be curated for that member using Revolve's data-driven merchandising algorithms.

“This is the first time a physical retail space can be fully customised and merchandised for an individual customer,” Revolve observed in the press release.

Revolve will also provide select brands with the invaluable opportunity to connect with their most valuable customers and see responses to their pieces in a physical space via pop-up shops and events.

For Love & Lemons will host the first pop-up shop at the Club from April 7 to 9, debuting its Revolve-exclusive 26-piece collection in physical retail before going live on the website on April 11.

According to Revolve, designed with socially-driven experiences as its core, influencer-hosted parties, VIP styling sessions from celebrity stylists, and private music showcases may take place on any given day.

The impeccably decorated three-level building includes a Melrose-facing, multi-purpose storefront, a showroom on the second floor, and an upper deck with a 360 degree view of Los Angeles

“Revolve has dominated the online shopping experience for millennials for the past decade, and the Revolve Social Club is where we see retail going next,” co-founder Michael Mente said.

“The Social Club provides an unprecedented high-touch and personalised shopping experience for our most loyal customers,” he too added.

“It leverages everything we know about her and puts her right in the center of the aspiring Revolve lifestyle,” Mente observed.

“Millennial customers value experiences, intimate relationships, and authenticity, and our data gives us a unique opportunity to provide that to our most valuable customers,” said Mike Karanikolas, also co-founder. (AR)

Fibre2Fashion News Desk – India

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