Home / Knowledge / News / Apparel/Garments / Online fashion retailer Revolve opens physical store
Online fashion retailer Revolve opens physical store
02
Apr '16
Courtesy: Revolve
Courtesy: Revolve
Online fashion retailer Revolve has opened Revolve Social Club, an exclusive physical shopping experience for its customers, brand ambassadors and fashion influencers in West Hollywood, California.

As per a press release from the retailer, the Revolve Social Club is an extension of the brand, which drove the company's sales in excess of $400 million in 2015.

Inspired by the shift in retail trends and evolution of consumer habits, the Club will be a members-only venue for Revolve to more intimately connect with its customers.

At the Club, members can schedule a completely personalised shopping experience and the entire store can be curated for that member using Revolve's data-driven merchandising algorithms.

“This is the first time a physical retail space can be fully customised and merchandised for an individual customer,” Revolve observed in the press release.

Revolve will also provide select brands with the invaluable opportunity to connect with their most valuable customers and see responses to their pieces in a physical space via pop-up shops and events.

For Love & Lemons will host the first pop-up shop at the Club from April 7 to 9, debuting its Revolve-exclusive 26-piece collection in physical retail before going live on the website on April 11.

According to Revolve, designed with socially-driven experiences as its core, influencer-hosted parties, VIP styling sessions from celebrity stylists, and private music showcases may take place on any given day.

The impeccably decorated three-level building includes a Melrose-facing, multi-purpose storefront, a showroom on the second floor, and an upper deck with a 360 degree view of Los Angeles

“Revolve has dominated the online shopping experience for millennials for the past decade, and the Revolve Social Club is where we see retail going next,” co-founder Michael Mente said.

“The Social Club provides an unprecedented high-touch and personalised shopping experience for our most loyal customers,” he too added.

“It leverages everything we know about her and puts her right in the center of the aspiring Revolve lifestyle,” Mente observed.

“Millennial customers value experiences, intimate relationships, and authenticity, and our data gives us a unique opportunity to provide that to our most valuable customers,” said Mike Karanikolas, also co-founder. (AR)

Fibre2Fashion News Desk – India

Must ReadView All

Courtesy: Christian Dior

Fashion | On 25th Apr 2017

LVMH to acquire Christian Dior Couture for €6.5bn

LVMH and Christian Dior, which holds directly and indirectly 41 per...

Information Technology | On 25th Apr 2017

Self-repairing fabrics to be the future of fashion

It is the era of smart. Intelligent materials like self-repairing...

Textiles | On 25th Apr 2017

Indonesia revitalising textile sector

With exports of textile and textile products rising in Indonesia, the ...

Interviews View All

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search