Home / Knowledge / News / Apparel/Garments / Online fashion retailer Yep-Me on store opening drive
Online fashion retailer Yep-Me on store opening drive
02
Aug '16
Courtesy: Yepme
Courtesy: Yepme
In order to hike sales and also follow an omnichannel strategy, online fashion retailer Yep-Me is planning to open 400 brick and mortar stores by this fiscal end.

Quoting Yep-Me's CEO Vivek Gaur, the Economic Times said the retailer has identified cities like Noida, Meerut, Bengaluru, Hyderabad, Ludhiana and Latur for expansion through franchise route.

According to Gaur, a majority of the stores in metros will be company owned, while those in tier II towns will be franchisee owned.

The company currently manages four stores in Gurgaon and is doing five times more sales than what it does from online sales from the same city.

“We figured out that we can sell profitably and get a multiplier on online sales by having an offline presence, putting us in a different orbit altogether," Gaur said.

Orders received on its website from smaller towns, will be shipped directly from these stores rather than its warehouse, provided the outlet has the product in stock.

In addition, the retailer will offer a seamless shopping experience across multiple towns by allowing anywhere returns of products bought by customers across stores in different cities. (AR)

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 20th Feb 2017

UK textile & apparel exports up 7.05% in 2016: UKFT

The exports of apparel and textiles from the UK have increased by...

Textiles | On 20th Feb 2017

Himatsingka Seide incorporates subsidiary in Europe

Himatsingka Seide Ltd, one of the largest producers of home textiles...

Courtesy: Green Initiatives

Apparel/Garments | On 20th Feb 2017

Green Initiatives launches Re:Form to end textile waste

Green Initiatives, a non-government institution, has launched...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search