Home / Knowledge / News / Apparel/Garments / Online sales to rise 5-fold this festive season: Assocham
Online sales to rise 5-fold this festive season: Assocham
Oct '15
Despite economic slowdown, e-commerce retail sales in India during the current festive season beginning with Navratras, Durga Puja, Dussehra, Diwali and Christmas is expected to increase five-fold to Rs 52,000 crore, concludes a latest study by  Assocham, the representative organ of corporate India.

The online shopping marts are going aggressive about marketing their merchandise and are wooing customers by heavy discounts and combo offers. As a result, consumers are expected to splurge about $8 billion (Rs 52,000 crore) during this festive season, the latest Assocham study said.

Clothes, accessories, footwear, electronic items, etc are among the merchandise being sold aggressively through online platforms, and e-commerce firms are expecting to rake in 40-45 per cent more in sales during this season.

The big brands are in tie up with popular e-commerce retailers and are hard selling through full page advertisements, Internet and television, adds the study.

The increase in e-commerce sales, at least in big cities would be at the cost of the brick and mortar bazaars, especially in regard to products like fashion wear, mobile phones, etc, says the study.

“Customers are connected 24x7 through their smart phones, tablets and other mobile devices, which is leading to a gradual evolution of e-commerce into mobile commerce. Also, there is an issue of convenience which also leads to impulsive buying,” said Assocham secretary general DS Rawat.

Between September and December, about 50-55 per cent of consumers spend on buying clothes and goods in India, states the report which further adds, consumers are turning to the Internet savvy e-commerce because of the fast and simple payment and delivery service.

One of the driving factors for the increase in online shopping is the age profile of the consumers who are young between 15-35 years. This segment is quite net savvy and enjoys doing new type of shopping experience, virtually from their desk top in office, lap tops at home or even android based phones.

As per the Assocham study, online shopping pattern has been changing in tier-I and tier-II towns, where the broadband Internet connectivity has already penetrated.  The most popular among the e-commerce websites – Snapdeal, Myntra, Flipkart, Amazon, Jabong etc have been doling out massive price cuts or discounts on purchase of popular brands of apparel, footwear, electronic goods, coinciding with the upcoming festive month. (RKS)

Fibre2Fashion News Desk – India

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search