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Oxford Industries hires Michelle Kelly as new CEO
04
Dec '15
Oxford Industries, Inc., a leader in the apparel industry, that owns and markets the distinctive Tommy Bahama and Lilly Pulitzer lifestyle brands, has appointed Michelle Kelly, Lilly Pulitzer's president.
Scott A. Beaumont and James B. Bradbeer, Jr. will retire from their positions as Co- Group CEOs of Lilly Pulitzer on April 1, 2016 and will continue as advisors to Oxford.

Thomas C. Chubb III, chairman and chief executive officer of Oxford said, “During her 11 years at Lilly Pulitzer, Michelle has held management and leadership positions in Lilly's marketing, merchandising, wholesale, retail, and e-commerce teams. Under Michelle's leadership, the Lilly Pulitzer team has developed a profitable and fast-growing direct to consumer business. This includes launching e-commerce, refining the retail store model, developing CRM capabilities, and building innovative marketing programs such as the recent Lilly Pulitzer for Target designer collaboration. As a merchant, Michelle has spearheaded the launch of multi-seasonal product initiatives, developed new pricing strategies, and pioneered new ways of analysing the business. Michelle and I have worked closely together over the last several years and I look forward to working with her as she and her very capable team take Lilly Pulitzer to new levels of success.”

Kelly began her career at McKinsey & Company. She holds an MBA from the Harvard Business School and a BS in Commerce from the University of Virginia, according to a press release. (GK)

Fibre2Fashion News Desk – India

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