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Philippines deal for Original Penguin kid's apparel
Feb '16
Perry Ellis International has entered into an agreement with Lifestyle Essences for the distribution of children's apparel in the Philippines under the Original Penguin by Munsingwear brand.

“Lifestyle will distribute these apparel through standalone Original Penguin children's stores as well as premium specialty stores and are planned to be launched in Fall 2016,” a Perry Ellis press release stated.

According to Perry Ellis, Original Penguin is an iconic American brand that mixes sportswear and contemporary fashion, appealing to a style-savvy consumer who's into details, but doesn't take himself too seriously.

“Original Penguin pays homage to its brand heritage, while staying culturally relevant in its global markets,” the apparel marketer added.

The brand reworks their archive of mid-century classics to reflect today's lifestyle without compromising that heritage or the craftsmanship that established the Original Penguin name.

"Lifestyle Essences has been a terrific partner in building the Original Penguin men's apparel, footwear and accessories business in the territory; launching kids is a natural step,” CEO George Feldenkreis said.

“We are confident with this new partnership and look forward to working with the Lifestyle Essences team to offer Original Penguin's lifestyle product while continuing the expansion of our global reach," he too added.

Cheryl Ann Lao Lee, managing director of Lifestyle Essences said, "We are very excited about adding a full line up of children's wear to our clothing repertoire.”

“We are confident that many longtime fans of Original Penguin in the Philippines will have fun dressing up their little ones in something smart and preppy,” Lee informed. (AR)

Fibre2Fashion News Desk – India

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