Home / Knowledge / News / Apparel/Garments / Physical stores in US pivot of omni-channel shopping
Physical stores in US pivot of omni-channel shopping
02
Dec '15
The 2015 International Council of Shopping Centers (ICSC) Thanksgiving/Black Friday Shopping Report shows that nearly half of Americans who shopped on these two days this year spent more than they did at the same time last year

Of the two days, Black Friday still takes the lead when it comes to attracting shoppers: its popularity is holding steady, with half of Americans (50 per cent) saying they made purchases on that day. But Thanksgiving shopping is on the rise: overall, one third of Americas (36 per cent) shopped on Thanksgiving Day this year – up from 23 per cent in 2014, ICSC said in a press release.

Of those who shopped on Thanksgiving and/or Black Friday, 80 per cent say they made a purchase at a physical store. On Black Friday specifically, 1 in 3 shoppers (32 per cent) made a “click and collect” purchase: buying items via online retailers that have a physical store presence in order to pick up their items in store. More than half of shoppers (58 per cent) made additional purchases when picking up an item that was bought online in store on Thanksgiving Day or Black Friday.

“The use of 'click and collect' this Thanksgiving holiday weekend highlights the growing popularity of omnichannel shopping,” said Jesse Tron, ICSC Spokesperson. “Even with competition from online retailers, the physical store continues to play a central role in the shopping experience, and this is not expected to change.”

The average Thanksgiving and/or Black Friday shopper spent $557 on those two days, which included $245 spent in physical stores, $120 with online-only retailers, $110 online via retailers with a physical presence, for items shipping to their home and $82 online via retailers with a physical presence, for items to pick up in store.

Consumers knew what they wanted, especially Thanksgiving shoppers. The average shopper visited 2.7 stores and made a purchase at 2.5 stores on Thanksgiving Day. On Black Friday, they visited 3.3 stores and made a purchase at 2.8 stores.

Three in 10 Americans who shopped on Thanksgiving Day or Black Friday made purchases from a list of this holiday season's “hot toys” with LEGO Dimensions Starter Pack topping the list with 13 per cent.

Although the popular Thanksgiving retail weekend has passed, many shoppers expect the best is yet to come with regards to shopping deals and steals. When asked for their predictions for December, 37 per cent of consumers said they think the deals/promotions in December will be better than what was found over the past weekend while 51 per cent anticipate similar deals/promotions. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Apparel/Garments | On 24th Aug 2017

Li & Fung in JV with South Ocean to form Cobalt Fashion

Li & Fung Limited, the world’s leading supply chain solutions...

Textiles | On 24th Aug 2017

US, Mexico, Canada committed to updating NAFTA

The Unites States, Mexico and Canada have asserted their commitment...

Courtesy: Walmart

Apparel/Garments | On 24th Aug 2017

Walmart partners Google for voice shopping

US based multinational retailer Walmart has entered into a...

Interviews View All

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
67.7%
No
16.1%
Skip
16.1%

Total Votes: 31

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
45.2%
No
35.5%
Skip
19.4%

Total Votes: 31

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.9%
No
6.5%
Skip
9.7%

Total Votes: 31

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
61.3%
No
9.7%
Skip
29.0%

Total Votes: 31


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search