Home / Knowledge / News / Apparel/Garments / Pure Play targets middle level consumers in India
Pure Play targets middle level consumers in India
25
Jan '16
Sportswear firm Pure Play is targeting the middle level consumer segment in India. The brand offers international design and quality, bringing a wave of freshness in the Indian market at a reasonable price in both its online and offline stores, according to media reports.

 

The company announced that it will open 50 exclusive stores across the country by March 2016, displaying a range of affordable sports apparel and footwear. Presently it owns nine stores which are a mix of direct ownership and franchisee model. 

Each store has sports collection for men and women starting from t-shirts, track suits, shorts and track pants. Pure Play outlets also offer a range of sports and casual footwear bags, caps and socks.

Vishnu Bhagat and Rajesh Kukreja, co-founders of Pure Play said the trend has started to move toward athleisure in India, which is encouraging the consumers to become sportier and incorporate more sporting products into daily lifestyle.

They further added, “These days people have become more health conscious and taking to sports not only to improve their lifestyle but also their health. Moreover, women are becoming more active and incorporating more athletic gear into their lifestyle which is giving a push to the athletic apparel market.” (NA)

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: Myntra

Apparel/Garments | On 3rd Dec 2016

Myntra to be EBITA positive by FY18: CEO Narayanan

Myntra is on track to achieve sustainable growth and be EBITA...

Courtesy: India ITME Society

Textiles | On 3rd Dec 2016

India ITME 2016 opens with over 1050 exhibitors

The India International Textile Machinery Exhibition (India ITME)...

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Interviews View All

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search