Home / Knowledge / News / Apparel/Garments / Radical uniform for US flag bearers at Rio Olympics
Radical uniform for US flag bearers at Rio Olympics
30
Jul '16
With barely a week left for the Opening Ceremony of the Rio Olympics, Ralph Lauren Corporation and the US Olympic Committee (USOC) unveiled both the groundbreaking new apparel concept for Team USA's flag bearer, which will light the way for American athletes entering Maracana Stadium on August 5, and the official Opening Ceremony parade uniform.

Polo Ralph Lauren's 2016 Team USA Opening Ceremony parade uniform features an all-American palette of red, white and blue. Team USA will be outfitted in a deep navy blazer complemented by gold buttons, repp-stripe trim and a signature embroidered Polo Pony. The combination of the jacket with a classic striped T- shirt and selvedge white denim jeans with inspirational details creates a polished ensemble. Classic boat shoes get the team treatment in navy, white, and red. Striped cotton bracelets and navy grosgrain belts offer the perfect touch of sport and style, the company said in a press release.

Polo Ralph Lauren's commemorative Flag Bearer Jacket is the ultimate integration of innovation, fashion and technology. The jacket was exclusively designed for the flag bearers of the US Olympic and Paralympic Teams.

Electroluminescent panels brightly illuminate individual elements of the Flag Bearer Jacket, spotlighting an elegant combination of classic American tailoring out of New York with innovative apparel technology developed in Silicon Valley.

“The Flag Bearer Jacket will literally light the way for Team USA as they represent our country in the Opening Ceremony of the Olympic Games. This groundbreaking jacket exemplifies Ralph Lauren's continued exploration of the intersection of fashion and technology. For an athlete, being chosen as the flag bearer for Team USA is an extraordinary honor, and we wanted to pay tribute to that position,” said David Lauren, Executive Vice President, Global Advertising, Marketing & Communications. “Ralph Lauren is incredibly proud to dress America's best and brightest athletes at the world's premier sporting event.”

Being chosen as flag bearer is among the most prestigious distinctions bestowed on an Olympic or Paralympic athlete, and throughout the modern games, U.S. flag bearers have a long history of embodying the values of the Olympic Movement. The illuminated elements of the Flag Bearer Jacket are designed to spotlight the great honor that comes with the position. The athlete is selected by his or her fellow Team USA teammates through a voting process. The USOC will announce the flag bearer for the 2016 US Olympic Team by Aug. 4.

Polo Ralph Lauren has been the official outfitter of the US Olympic and Paralympic Teams since 2008. (SH)

 

Fibre2Fashion News Desk – India

Must ReadView All

Textiles | On 28th Mar 2017

India may impose duty on elastomeric filament yarn

The Government of India is likely to impose anti-dumping duty on...

Courtesy: Lee Cooper

Apparel/Garments | On 28th Mar 2017

CCI clears FLFL proposal to divest Lee Cooper

The Competition Commission (CCI) of India has approved the proposal...

Textiles | On 28th Mar 2017

Bardoli CEFC to benefit south Gujarat MSMEs

India’s first common engineering facility centre (CEFC) at Bardoli,...

Interviews View All

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search