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Radical uniform for US flag bearers at Rio Olympics
30
Jul '16
With barely a week left for the Opening Ceremony of the Rio Olympics, Ralph Lauren Corporation and the US Olympic Committee (USOC) unveiled both the groundbreaking new apparel concept for Team USA's flag bearer, which will light the way for American athletes entering Maracana Stadium on August 5, and the official Opening Ceremony parade uniform.

Polo Ralph Lauren's 2016 Team USA Opening Ceremony parade uniform features an all-American palette of red, white and blue. Team USA will be outfitted in a deep navy blazer complemented by gold buttons, repp-stripe trim and a signature embroidered Polo Pony. The combination of the jacket with a classic striped T- shirt and selvedge white denim jeans with inspirational details creates a polished ensemble. Classic boat shoes get the team treatment in navy, white, and red. Striped cotton bracelets and navy grosgrain belts offer the perfect touch of sport and style, the company said in a press release.

Polo Ralph Lauren's commemorative Flag Bearer Jacket is the ultimate integration of innovation, fashion and technology. The jacket was exclusively designed for the flag bearers of the US Olympic and Paralympic Teams.

Electroluminescent panels brightly illuminate individual elements of the Flag Bearer Jacket, spotlighting an elegant combination of classic American tailoring out of New York with innovative apparel technology developed in Silicon Valley.

“The Flag Bearer Jacket will literally light the way for Team USA as they represent our country in the Opening Ceremony of the Olympic Games. This groundbreaking jacket exemplifies Ralph Lauren's continued exploration of the intersection of fashion and technology. For an athlete, being chosen as the flag bearer for Team USA is an extraordinary honor, and we wanted to pay tribute to that position,” said David Lauren, Executive Vice President, Global Advertising, Marketing & Communications. “Ralph Lauren is incredibly proud to dress America's best and brightest athletes at the world's premier sporting event.”

Being chosen as flag bearer is among the most prestigious distinctions bestowed on an Olympic or Paralympic athlete, and throughout the modern games, U.S. flag bearers have a long history of embodying the values of the Olympic Movement. The illuminated elements of the Flag Bearer Jacket are designed to spotlight the great honor that comes with the position. The athlete is selected by his or her fellow Team USA teammates through a voting process. The USOC will announce the flag bearer for the 2016 US Olympic Team by Aug. 4.

Polo Ralph Lauren has been the official outfitter of the US Olympic and Paralympic Teams since 2008. (SH)

 

Fibre2Fashion News Desk – India

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