Home / Knowledge / News / Apparel/Garments / Radical uniform for US flag bearers at Rio Olympics
Radical uniform for US flag bearers at Rio Olympics
Jul '16
With barely a week left for the Opening Ceremony of the Rio Olympics, Ralph Lauren Corporation and the US Olympic Committee (USOC) unveiled both the groundbreaking new apparel concept for Team USA's flag bearer, which will light the way for American athletes entering Maracana Stadium on August 5, and the official Opening Ceremony parade uniform.

Polo Ralph Lauren's 2016 Team USA Opening Ceremony parade uniform features an all-American palette of red, white and blue. Team USA will be outfitted in a deep navy blazer complemented by gold buttons, repp-stripe trim and a signature embroidered Polo Pony. The combination of the jacket with a classic striped T- shirt and selvedge white denim jeans with inspirational details creates a polished ensemble. Classic boat shoes get the team treatment in navy, white, and red. Striped cotton bracelets and navy grosgrain belts offer the perfect touch of sport and style, the company said in a press release.

Polo Ralph Lauren's commemorative Flag Bearer Jacket is the ultimate integration of innovation, fashion and technology. The jacket was exclusively designed for the flag bearers of the US Olympic and Paralympic Teams.

Electroluminescent panels brightly illuminate individual elements of the Flag Bearer Jacket, spotlighting an elegant combination of classic American tailoring out of New York with innovative apparel technology developed in Silicon Valley.

“The Flag Bearer Jacket will literally light the way for Team USA as they represent our country in the Opening Ceremony of the Olympic Games. This groundbreaking jacket exemplifies Ralph Lauren's continued exploration of the intersection of fashion and technology. For an athlete, being chosen as the flag bearer for Team USA is an extraordinary honor, and we wanted to pay tribute to that position,” said David Lauren, Executive Vice President, Global Advertising, Marketing & Communications. “Ralph Lauren is incredibly proud to dress America's best and brightest athletes at the world's premier sporting event.”

Being chosen as flag bearer is among the most prestigious distinctions bestowed on an Olympic or Paralympic athlete, and throughout the modern games, U.S. flag bearers have a long history of embodying the values of the Olympic Movement. The illuminated elements of the Flag Bearer Jacket are designed to spotlight the great honor that comes with the position. The athlete is selected by his or her fellow Team USA teammates through a voting process. The USOC will announce the flag bearer for the 2016 US Olympic Team by Aug. 4.

Polo Ralph Lauren has been the official outfitter of the US Olympic and Paralympic Teams since 2008. (SH)


Fibre2Fashion News Desk – India

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search