Radius8's launches new technology for retailers

17 May '16

2 min read

Radius8, a retail tech startup, has announced the launch of its technology platform that creates a direct connection from any consumer's device to the physical retail store that's closest to them. The technology empowers retailers to broadcast inventory, track local shopping behavior and allows customers to discover local store merchandise online.

Radius8 enables instant access to the store's inventory, local buying trends, and store-only deals that drive traffic and sales right into the store. Retailers can use the Radius8 web based interfaces to dynamically market, merchandise and promote store-specific inventory and events, in real time, responding to local trends and preferences in unprecedented ways.

“We leverage the convenience and reach of the retailer's existing digital channels by enabling their brick and mortar stores to proactively and seamlessly communicate what's locally available. This is the reverse of what happens today where consumers have to hunt an entire e-commerce site to see if products are in-stock at the local store. Radius8 drives increased foot traffic and motivated buyers to the store, more effectively monetizing local store inventory. Radius8 makes the store come alive for an easy shopping experience,” said Sandeep Bhanote, Radius8 co-founder and CEO.

“We're ultimately converting 'on-line' browsers into 'in-store buyers,' where lifetime value per customer is highest. This technology will help make the retail store a key strategic advantage,” Bhanote added. (NA)

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