Home / Knowledge / News / Apparel/Garments / Raymond to attract young customers through online strategy
Raymond to attract young customers through online strategy
16
Aug '16
Courtesy: Raymond
Courtesy: Raymond
Although textile major Raymond claims it is facing no competition from ecommerce players, it plans to come out with an omni-channel strategy to scale up its digital business and woo younger customers to its products.

"For Raymond, the customer base is largely 30 years and above, while a huge number of customers who shop online are below 30 years of age, so we donot see any competition," Mohit Dhanjal, director retail at Raymond Ltd said.

“Nowadays, a customer seeks convenience and so a lot of online shopping happens after 9 pm, when no physical stores are open, so if a customer wants Raymond products, he or she should also find it online," Dhanjal told PTI.

"Which is the reason we are looking at an omni-channel strategy, where a consumer can shop online or shop at the store and get it delivered at his home and if the product is not available in-store, the shopper can order it online,” Dhanjal added.

According to him, rising sales garnered by ecommerce players made Raymond think hard in terms of adding stores and the way to go was to enter tier IV or V markets, but because of online, one does not need to add physical stores. (AR)

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: Kornit Digital

Textiles | On 28th Feb 2017

'Customisation is an advantage of digital printing'

Changing business models and companies' decision to reduce their...

Textiles | On 28th Feb 2017

China's textile & apparel exports up 10.2% in Jan 2017

Exports of textiles and garments from China resumed growth in the...

Apparel/Garments | On 28th Feb 2017

Delta Galil's Q4 operating profit jumps 80%

In the three months to December 31, 2016, operating profit at apparel ...

Interviews View All

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search