Home / Knowledge / News / Apparel/Garments / Roark & La Jolla sign strategic partnership
Roark & La Jolla sign strategic partnership
31
Dec '15
Roark Revival and La Jolla Group have entered into a collaboration which provides Roark with the tools, staffing, financial management and structure to scale their business seamlessly.

“Roark, an emerging lifestyle brand, will remain its own entity with complete control of the brand, while La Jolla Group will earn equity in Roark, but remain a minority and non-controlling shareholder,” a press release stated.

Under the joint venture, La Jolla Group will provide back-end operational support and expertise, including finance, accounting, logistics, technology, HR, planning and sourcing.

Roark will continue to lead sales, product (M&D) and marketing with the support of La Jolla Group's sophisticated infrastructure.

Roark's evolving storyline is brought to life in product inspired by the brand's travels to remote areas of the world, in search of Roark.

“Operational support and excellence will enable the brand to stay on the road focusing on exploration, storytelling, product enhancements and sales,” the press release added.

"This partnership allows us to thrive operationally, while remaining in control of our own destiny and brand and it's a turbo boost for one of the most challenging pillars of a small business," Roark founder Ryan Hitzel said.

"The partnership is a result of observations, from both Ryan and myself, of a highly dynamic retail climate thirsty for small brands to help bring diversity on the floor, but still expecting the sophisticated execution of larger brands," La Jolla Group CEO, Daniel Neukomm too said.

La Jolla Group has a similar partnership with the activewear brand Spiritual Gangster, and is the apparel licensee for O'Neill Clothing in the USA, Metal Mulisha and FMF.

The Roark collections are inspired by the images, people, textiles and thoughts collected along the course of Roark's adventure, and was founded in 2010.

La Jolla Group is a premier active-lifestyle apparel company with a strong operational backbone, and licenses both domestically and globally for some of the most iconic names in surf and moto.

La Jolla applies its industry-dominating core competencies in finance, production, design, marketing, sales and distribution to refine its diversified roster of business activities. (AR)

Fibre2Fashion News Desk – India

Must ReadView All

Courtesy: American Apparel

Apparel/Garments | On 25th Feb 2017

Gildan to make some American Apparel products outside US

Gildan Activewear, which recently acquired US fashion brand American...

Courtesy: Kolon Sport

Apparel/Garments | On 25th Feb 2017

Kolon Sport to set up JV with ANTA for Chinese market

Kolon Sport, an outdoor gear and clothing brand of Korea based Kolon...

Designer Karishma Jumani with Niraj Jawanjal, founder and director of IIFW. Courtesy: IIFW

Textiles | On 25th Feb 2017

IIFW to bring together premium lingerie brands

India Intimate fashion Week (IIFW), dedicated to showcasing the...

Interviews View All

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search