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Shipping speed key factor among 87% of online shoppers
13
Sep '16
A newly released study by Dotcom Distribution informs that 87 per cent of online shoppers identified shipping speed as a key factor in the decision to shop with an ecommerce store again. 67 per cent of online shoppers were willing to pay more money to get same day delivery if they needed the package by a deadline, such as an anniversary.

“Relatively, 47 per cent were willing to pay more for same day delivery, simply because they wanted their package more quickly, demonstrating that consumers distinguish between a need and a want, yet desire fast shipping when available,” the study titled 'How Fast Delivery and Quality Packaging Drives Customer Loyalty' said.

40 per cent of these shoppers said they would be somewhat more likely or much more likely to purchase from a retailer that offers premium packaging, as branded or gift-like packaging affects their perception of the online retailer.

According to the study, in 2016, 68 per cent of online shoppers reported that branded packaging makes the brand seem more upscale, as against 60 per cent in 2015. (AR)

Fibre2Fashion News Desk – India

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