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Snapdeal mobile app goes multilingual with 12 languages
16
Dec '15
In a move to reach out to more customers across the country, e-commerce player Snapdeal has launched multilingual interface allowing customers use among 12 language options for shopping through mobile app.

Snapdeal's user interface on the mobile is now available in Hindi and Telugu. From January 26, other local languages including Gujarati, Tamil, Marathi, Bengali, Kannada, Malayalam, Oriya, Assamese and Punjabi will be added, the company said. Snapdeal said it has developed a grammar engine to ensure an error-free translation

The multilingual interface is available only on mobile app as of now and not on the web.

"India's linguistic diversity is a huge opportunity to expand the market to include those users who would prefer to engage online in their native languages. Our decision to go multilingual is driven by the feedback that we have received from our users," Snapdeal co-founder Rohit Bansal said.

He said the multilingual interface has expanded its reach to an additional 130 million smartphone users in the country, who use internet in regional languages.

Bansal further said there are 22 major languages spoken in the country and going forward, they will add the remaining 10 languages.

He said e-commerce currently contributes about 1-2 per cent of the retail business in the country and in coming 7-8 years, the percentage is likely to increase up to 10 per cent. (SH)

Fibre2Fashion News Desk – India

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