Home / Knowledge / News / Apparel/Garments / Snapdeal mobile app goes multilingual with 12 languages
Snapdeal mobile app goes multilingual with 12 languages
16
Dec '15
In a move to reach out to more customers across the country, e-commerce player Snapdeal has launched multilingual interface allowing customers use among 12 language options for shopping through mobile app.

Snapdeal's user interface on the mobile is now available in Hindi and Telugu. From January 26, other local languages including Gujarati, Tamil, Marathi, Bengali, Kannada, Malayalam, Oriya, Assamese and Punjabi will be added, the company said. Snapdeal said it has developed a grammar engine to ensure an error-free translation

The multilingual interface is available only on mobile app as of now and not on the web.

"India's linguistic diversity is a huge opportunity to expand the market to include those users who would prefer to engage online in their native languages. Our decision to go multilingual is driven by the feedback that we have received from our users," Snapdeal co-founder Rohit Bansal said.

He said the multilingual interface has expanded its reach to an additional 130 million smartphone users in the country, who use internet in regional languages.

Bansal further said there are 22 major languages spoken in the country and going forward, they will add the remaining 10 languages.

He said e-commerce currently contributes about 1-2 per cent of the retail business in the country and in coming 7-8 years, the percentage is likely to increase up to 10 per cent. (SH)

Fibre2Fashion News Desk – India

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search