Snapdeal re-hauls machinery, anticipates returns in 2017

09 Jan '17

2 min read

Snapdeal, an Indian e-commerce company, started re-hauling its machinery last year and hopes to make returns on its investment in 2017, said Kunal Bahl, chief executive officer and co-founder of the company. He also said that the e-retail firm will press the pedal on its growth by focusing more on economics and on improving the experience for its customers.

The company made great progress on striking a balance between economics and customer experience in 2016. This year, its focus will continue to be on growth, economics and experience, Bahl told a news agency.

Snapdeal expects to cater to 100 million shoppers over the next five years and launched a new brand identity last year. The new identity repositions Snapdeal as the platform that believes in the potential and dreams of its consumers and partners them in their journey to a better life.

The heart of the new positioning 'Unbox Zindagi' is about recognising the real needs of the users and understanding that each purchase is not just a transaction, but an opportunity to upgrade to a better life, the company said.

The new brand identity focuses on the lives, dreams and aspirations of the consumers and is the culmination of an intense effort involving deep research and involvement of top creative agencies from India and outside. It is based on insights drawn from interactions that Sanpdeal leadership team had earlier this year with both existing and prospective users across Indian cities. (KD)

Fibre2Fashion News Desk – India

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