Jan '16
Snapdeal also continues to invest heavily in logistics.
"By the end of 2015-16, we would have invested $150-200 million in our supply chain logistics. A major chunk of this is our investment in GoJavas," Chitravanshi said.
Earlier in 2015, the company introduced 'Snapdeal Instant' to allow delivery within an hour. It has also launched four-hour delivery, card-on-delivery and 90-minute reverse pickups.
Chitravanshi claimed the investment in logistics and supply chain has cut delivery times by 70 per cent by moving bulk of sales to Snapdeal Plus and its fulfilment centres.
In 2016, Snapdeal will continue to strengthen its network and fulfilment channels. The company which is backed by SoftBank, Foxconn and Alibaba Group is looking to leverage big data analytics in a major way to further improve customer experience, he said. (SH)
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