Start Today unveils ZOZOSUIT body measurement device

28 Nov '17

2 min read

Start Today USA, the American subsidiary of Japan’s largest fashion ecommerce company, has unveiled the ZOZOSUIT, a revolutionary body measurement device. Designed in anticipation of the launch of Start Today’s first private label collection, ZOZO, the suit’s technology will allow the company to create clothes that are guaranteed to fit, every time.

The ZOZOSUIT features patented sensor technology that is capable of capturing 15,000 precise measurements unique to each customer. Enabled with bluetooth, the ZOZOSUIT seamlessly syncs with the ZOZO app and allows customers to upload their measurements from the comfort of their own home. Once their measurements have been captured, customers can shop the ZOZO collection, men’s and women’s high-quality basics including denim, t-shirts and coats, in the world’s first size-free ecommerce experience.

Start Today has likewise developed proprietary algorithms that utilise machine learning to process its growing database of body data. These algorithms process tens of thousands of measurements in minutes to match customers with ZOZO clothing that is perfectly sized to their unique body. With the ZOZOSUIT and ZOZO collection, shoppers will never again have to debate which size to select or struggle with common fit issues.

The suit will be available exclusively to members of ZOZOTOWN, the country’s largest ecommerce fashion website. In Japan, data from the suit’s sensors will help guide shoppers to find the best fit from the thousands of brands the site currently offers and to shop Start Today’s private label clothing. Shipments of the ZOZOSUIT to ZOZOTOWN customers will start at the end of November 2017. (GK)

Fibre2Fashion News Desk – India

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