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Stein Mart unveils new website on Kibo ecommerce platform
20
Aug '16
Kibo, the world's leading cloud-based unified omnichannel commerce platform, and national fashion retailer, Stein Mart, have joined hands to launch Stein Mart's updated website powered by the Kibo ecommerce platform.

As part of Stein Mart's overall omnichannel retailing strategy, the feature-rich and responsive designed site allows Stein Mart shoppers to now have the same experience across all of its retail touch-points, giving customers a more personalised online shopping experience.

New features on Stein Mart's redeveloped website include expanded visual merchandising capabilities for all categories, responsive design to accommodate customers' screen size orientation on various devices, optimised SEO for improved organic search, easier navigation for searching and shopping, simplified, one-page checkout, and customer ratings and reviews.

Dawn Robertson, CEO, Stein Mart said, “Our online sales increased by 70 per cent in 2015 and we expect to continue that trend with the launch of our smart, responsive website. Kibo's cloud-based ecommerce solution allows us to scale and evolve our omnichannel business, while also giving our customers an easier path-to-purchase.”

Sara Meza, director of ecommerce, Stein Mart said, “We had an extensive checklist of requirements for our new ecommerce site, and the Kibo ecommerce solution was the clear choice that met our needs.

Not only are they a good fit culturally, but our omnichannel road map is in line with the capabilities that Kibo offers now and will be enhancing in the future. Kibo has been a strong partner for us, and we have already started seeing improved sales, conversions and customer service since launching on the ecommerce platform.”

Kenneth Frank, CEO, Kibo said, “The Kibo ecommerce platform delivers a superior shopping experience, encourages brand loyalty, and ultimately increases sales. Stein Mart's forward focused approach will position them to succeed in omnichannel retailing for many years to come. We are thrilled to partner with Stein Mart and look forward to further expanding their commerce capabilities.” (GK)

Fibre2fashion News Desk - India

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