Tailored Brands makes Richard Hansen SVP

19 Aug '18

3 min read

Richard Hansen & Samantha Lee/Courtesy: PR Newswire

Tailored Brands, retailer of men's suits and largest men's formalwear provider in the US and Canada, has named Richard Hansen senior vice president, strategy and analytics, reporting to Doug Ewert, chief executive officer, and Samantha Lee senior vice president, chief digital officer. Lee will report to Bruce Thorn, president and chief operating officer.

"Richard brings us extensive experience leading customer insights and analytics teams for world-class companies, and we are thrilled to bring him on board to lead our strategy and analytics efforts," said Ewert. "Our goal is to transform the way men shop by delivering superior products and experiences that build a long-term relationship with our customers. Richard will help us harness critical and actionable insights so we can deliver on this goal."

Hansen said, "I am impressed by Tailored Brands' focus on elevating the customer experience both in the stores and online, and its commitment to leveraging analytics to drive business performance. I am excited about the opportunity to help uncover new insights and opportunities to innovate our customer experience and inform our growth strategy."

Most recently, Hansen served as vice president, customer insights and analytics, for Walmart, where he was responsible for marketing and customer analytics, and customer research for Walmart's US stores and e-commerce business. He joined Walmart in 2016 as vice president, strategy, planning and analytics for Walmart's e-commerce business. Previously, Hansen was vice president, planning and analytics for online home décor company One Kings Lane, after serving in a wide range of leadership positions across analytics, operating and product management at eBay. Early in his career, Hansen held consulting roles at Bain & Company and Price Waterhouse. He holds a Masters in Business Administration from the University of Chicago Booth School of Business and a Bachelor of Science in Engineering from the University of Nebraska.

"Samantha has been an outstanding leader of our customer experience team and has been instrumental in executing our strategic omni-channel roadmap," said Thorn. "It gives me great pleasure to announce the appointment of Samantha as chief digital officer."

"We have made great progress towards our goal of delivering a seamless omni-channel experience for our customers," said Lee. "I am excited about overseeing the launch of new digital innovations that delight our customers in-store and online."

Lee joined Tailored Brands in 2015 as vice president, site management and customer experience, and is currently senior vice president, customer experience. Previously, she was senior director of e-commerce and customer experience at Bebe Stores, and director of e-commerce and online marketing for Sanrio. She began her career in marketing and product development for financial services companies, E*TRADE Financial and Charles Schwab. . Lee holds a Bachelor of Arts in Economics and Chinese Language and Literature from the University of California, Berkeley.

Ben Baum, executive vice president, customer experience and chief digital officer, hs left the company to pursue another role. (SV)

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