Home / Knowledge / News / Apparel/Garments / Texteebaby's quirky marketing drive
Texteebaby's quirky marketing drive
23
Feb '16
Courtesy: Texteebaby
Courtesy: Texteebaby
America's premier online resource for funny, unique and expressive coded garments for trendy babies has adopted an out-of-the-box marketing strategy.

Texting acronyms comprise a language all their own and have worked their way into virtually every aspect of daily life. Texteebaby takes those funny and sometimes irreverent letters and places them on baby clothing, complete with bar codes or QR codes, for tech savvy parents and their babies, the company said in a press release.

The company offers tutus, bibs, burp cloths, T-shirts, pacifiers and onesies that can be ordered as shown or individuals can customize their garment in multiple ways. Those who don't text or utilize social media typically don't understand what even simple text acronyms mean, adding to the fun of Texteebaby. Individuals can also contact the company about special requests.

The unique text message garments are designed for everyday use, feature a standard fit that's true to size, and are machine washable for easy care. Texteebaby garments provide a keepsake memory, a singular gag gift and they provide a unique way of irritating that someone who knows “everything” about parenting.

The specialty clothing allows individuals to express themselves, their own particular brand of humor, and imprinted messages need not be politically correct. Texteebaby offers individualism at its best, allowing consumers to rely on the typical meaning of common text acronyms or altering the wording to reflect a family saying, reference or private joke.

Visitors to the site will find a wealth of acronyms, abbreviations and slang commonly used on mobile devices when texting and on social media. Texteebaby maintains an informative blog that examines texting language, provides common text slang, and tips on how new parents can keep their sense of humor throughout the many demands of parenthood.

Texteebaby says its products are for the modern, tech savvy parent with a definitive sense of humor. The company offers a wide array of fashionable baby clothing with text and codes that can be customized to the whims and desires of the individual. Texteebaby garments offer fun-loving, modern moms and their offspring with an outlet for creative and humorous expression. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Union Minister for finance Arun Jaitley chairing the 25th GST Council meeting, flanked by minister of state for finance Shiv Pratap Shukla (right) and finance secretary Dr Hasmukh Adhia. Courtesy: PIB

Textiles | On 20th Jan 2018

GST rate on velvet fabric reduced to 5%

The 25th Goods and Services Tax (GST) Council meeting, held under the ...

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

Textiles | On 20th Jan 2018

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

The revenue from the petrochemicals segment at Reliance Industries...

Courtesy: Cotton USA

Textiles | On 20th Jan 2018

US cotton bodies pledge to support CCI activities

Ten US cotton organisations have pledged industry contributions in...

Interviews View All

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search