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Texteebaby's quirky marketing drive
Feb '16
Courtesy: Texteebaby
Courtesy: Texteebaby
America's premier online resource for funny, unique and expressive coded garments for trendy babies has adopted an out-of-the-box marketing strategy.

Texting acronyms comprise a language all their own and have worked their way into virtually every aspect of daily life. Texteebaby takes those funny and sometimes irreverent letters and places them on baby clothing, complete with bar codes or QR codes, for tech savvy parents and their babies, the company said in a press release.

The company offers tutus, bibs, burp cloths, T-shirts, pacifiers and onesies that can be ordered as shown or individuals can customize their garment in multiple ways. Those who don't text or utilize social media typically don't understand what even simple text acronyms mean, adding to the fun of Texteebaby. Individuals can also contact the company about special requests.

The unique text message garments are designed for everyday use, feature a standard fit that's true to size, and are machine washable for easy care. Texteebaby garments provide a keepsake memory, a singular gag gift and they provide a unique way of irritating that someone who knows “everything” about parenting.

The specialty clothing allows individuals to express themselves, their own particular brand of humor, and imprinted messages need not be politically correct. Texteebaby offers individualism at its best, allowing consumers to rely on the typical meaning of common text acronyms or altering the wording to reflect a family saying, reference or private joke.

Visitors to the site will find a wealth of acronyms, abbreviations and slang commonly used on mobile devices when texting and on social media. Texteebaby maintains an informative blog that examines texting language, provides common text slang, and tips on how new parents can keep their sense of humor throughout the many demands of parenthood.

Texteebaby says its products are for the modern, tech savvy parent with a definitive sense of humor. The company offers a wide array of fashionable baby clothing with text and codes that can be customized to the whims and desires of the individual. Texteebaby garments offer fun-loving, modern moms and their offspring with an outlet for creative and humorous expression. (SH)

Fibre2Fashion News Desk – India

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