The Children's Place goes to Mexico

10 Nov '15

1 min read

The Children's Place, one of the largest pure-play children's speciality retailers in North America, has signed a franchise agreement with Palacio de Hierro, an exclusive distributor of luxury brands in Mexico, to expand in Mexico by opening free-standing stores and shop in shops, as per a company press release.

Jane Elfers, president and CEO, The Children's Place, said, “We are excited to be partnering with El Palacio de Hierro. They have a proven track record of operating successful brands in Mexico. We are making significant strides in our international franchise business, and we remain focused on providing great fashion and value for children around the world.”

“For El Palacio de Hierro, having The Children's Place join us represents a very important opportunity to expand our offering to our clients. We believe in the importance, quality and fashion aspect of the brand, and we are convinced that it will be a great hit for our Mexican consumers,” said Ernesto Izquierdo, commercial director of El Palacio de Hierro.

The Children's Place plans to open at 35 locations over time across Mexico starting this month. (HO)

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