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TIL launches FeetScience footwear for domestic market
Jan '16
V Muthukumaran
V Muthukumaran
Tata International Limited's (TIL) subsidiary Bachi Shoes has launched FeetScience footwear exclusively for the domestic market, according to a press release.

The newly launched FeetScience footwear is now available online through the company's website and would soon be available on other e-commerce portals too. The brand will also be sold directly to schools and other relevant institutions.

Priced to attract middle level consumer segment, the company claims that the footwear are designed scientifically to keep the feet healthy, enabling enhance feet movement.

“School children and working professionals spend maximum amount of time on their feet and it is imperative for them to choose the right pair of footwear designed and engineered to be more comfortable. With the vision to be a leader in scientifically designed footwear for schools and institutions in India, we are extremely proud and excited to introduce 'FeetScience' to the consumers,” said Muthukumaran V, chief executive of Bachi Shoes. He further added as a premium brand, its USP is comfort.

Recognising the importance of foot health, the company has accordingly developed products that provides better comfort, styling and health benefits in the long run. It also makes continuous investments in product development and gives great focus on precision in design to cover all aspects of footwear making. (NA)

Fibre2fashion News Desk - India

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