Home / Knowledge / News / Apparel/Garments / Tmall launches luxe-goods flash sales channel
Tmall launches luxe-goods flash sales channel
02
Apr '16
Tmall.com, Alibaba Group's market-leading B2C online marketplace, on Thursday officially launched a flash sales channel for luxury brands, capitalizing on a strategic investment the e-commerce giant made last year in China's top flash sales platform for high-end products, the Group said on its news website Alizila.

The Tmall channel, which was soft launched about three months ago, is being managed by Mei.com, which since 2010 has operated a popular China website that provides a flash sales outlet for nearly 300 well-known international luxury brands including Armani, Zegna, Michael Kors, Longchamp and Tumi through exclusive partnerships.

In July 2015, Alibaba invested an undisclosed amount in Mei.com, saying the site's relationships with a wide range of affordable luxury goods merchants would complement Tmall's roster of high-end retailers such as Burberry, Coach and Hugo Boss, which have Tmall flagship stores.

The new flash sales channel gives Tmall.com shoppers direct access to discounted luxury goods from more than 3,000 retailers and authorized distributors, boosting Tmall's selection of quality products - something Alibaba officials have said is of strategic importance as Chinese consumers become more sophisticated and demanding.

“The launch of the channel will further the variety of brands on Tmall and offer China's burgeoning middle class a one-stop shopping platform for quality goods and service,” said Alibaba Group Chief Marketing Officer Chris Tung.

Once a top destination for luxury brands, the China market has become more challenging in the past couple of years as the country's economic slowdown and a government crackdown on corruption dented sales growth of expensive items. After largely resisting e-commerce as an unpalatable sales channel that diluted “high-touch” customer relationships nurtured in brick-and-mortar shops, an increasing number of luxury brands have been ramping up their digital initiatives and opting for more flexible pricing to attract customers.

By leveraging Alibaba's network of shopping sites, including existing daily deals platform Juhuasuan, luxury brands can access some 400 million China consumers, among them “eight million quality customers … who spend more than RMB 4,000 ($619) every month on Tmall,” Tung said. (SH) 

Alibaba


Must ReadView All

Indian govt approves special package for leather, footwear

Textiles | On 16th Dec 2017

Indian govt approves special package for leather, footwear

The Union Cabinet chaired by PM Narendra Modi has approved a special...

EU parliament resolution calls for Cambodia sanctions

Apparel/Garments | On 16th Dec 2017

EU parliament resolution calls for Cambodia sanctions

Following the ongoing crackdown in Cambodia on the opposition and...

Affordable prices to be hit if US pulls out of NAFTA: NRF

Apparel/Garments | On 16th Dec 2017

Affordable prices to be hit if US pulls out of NAFTA: NRF

US retailers’ ability to offer consumers quality products at...

Interviews View All

Top executives
Textile industry, India

The event should be organised every year

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search