Home / Knowledge / News / Apparel/Garments / Tmall launches luxe-goods flash sales channel
Tmall launches luxe-goods flash sales channel
02
Apr '16
Tmall.com, Alibaba Group's market-leading B2C online marketplace, on Thursday officially launched a flash sales channel for luxury brands, capitalizing on a strategic investment the e-commerce giant made last year in China's top flash sales platform for high-end products, the Group said on its news website Alizila.

The Tmall channel, which was soft launched about three months ago, is being managed by Mei.com, which since 2010 has operated a popular China website that provides a flash sales outlet for nearly 300 well-known international luxury brands including Armani, Zegna, Michael Kors, Longchamp and Tumi through exclusive partnerships.

In July 2015, Alibaba invested an undisclosed amount in Mei.com, saying the site's relationships with a wide range of affordable luxury goods merchants would complement Tmall's roster of high-end retailers such as Burberry, Coach and Hugo Boss, which have Tmall flagship stores.

The new flash sales channel gives Tmall.com shoppers direct access to discounted luxury goods from more than 3,000 retailers and authorized distributors, boosting Tmall's selection of quality products - something Alibaba officials have said is of strategic importance as Chinese consumers become more sophisticated and demanding.

“The launch of the channel will further the variety of brands on Tmall and offer China's burgeoning middle class a one-stop shopping platform for quality goods and service,” said Alibaba Group Chief Marketing Officer Chris Tung.

Once a top destination for luxury brands, the China market has become more challenging in the past couple of years as the country's economic slowdown and a government crackdown on corruption dented sales growth of expensive items. After largely resisting e-commerce as an unpalatable sales channel that diluted “high-touch” customer relationships nurtured in brick-and-mortar shops, an increasing number of luxury brands have been ramping up their digital initiatives and opting for more flexible pricing to attract customers.

By leveraging Alibaba's network of shopping sites, including existing daily deals platform Juhuasuan, luxury brands can access some 400 million China consumers, among them “eight million quality customers … who spend more than RMB 4,000 ($619) every month on Tmall,” Tung said. (SH) 

Alibaba

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search