The UA Lighthouse will provide Under Armour's designers, developers and external partners the physical space and tools to create, to build, and to push the boundaries to make great product for athletes.
The new facility will provide access to 3D design and body scanning, 3D printing and rapid prototyping, apparel and footwear prototyping, and apparel and footwear pilot lines.
Under Armour has partnered with industry-leading organisations including University of Maryland's engineering department, Dow Chemical Company, Huntsman, Lectra, Bemis, Epson, Desma, and 3dMD. These partners and others will team up with Under Armour to drive innovation in product and process technology.
“Under Armour's approach to open innovation and collaboration can be seen in our strategic partnerships brought to life within the UA Lighthouse. We are excited about this game-changing opportunity and the endless possibilities created by bringing together our talented team and our world-class partners, to pioneer the future of design and manufacturing, “said Kevin Haley, president, product and innovation, Under Armour.
“The UA Lighthouse will serve as a beacon to make product better, faster, and more efficiently, ultimately solving real problems for athletes and making them better around the world, “ said Kevin Plank, Founder and CEO, Under Armour. (HO)
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