UK's Apparel Brands Ltd acquires Nicce, expands portfolio

06 Apr '23

1 min read

Pic: Apparel Brands/LinkedIn

Insights

UK's Apparel Brands Ltd has acquired streetwear brand Nicce with a focus on diversifying its portfolio and expanding strategic priorities.
The license for Nicce clothing will be taken over by Apparel Brands across wholesale and e-commerce channels.
Nicce will benefit from Apparel Brands, with a focus on strengthening its wholesale business.

UK’s Apparel Brands Ltd has announced the acquisition of East-London-based streetwear brand Nicce. The move is aimed at diversifying Apparel Brands’ portfolio and bringing Nicce on board to support strategic priorities, particularly around choice and premiumisation. Apparel Brands will take on the license for Nicce clothing across wholesale and e-commerce.

Nicce, with the support and guidance of Apparel Brands, will focus on strengthening its Wholesale business and accelerating e-commerce and international growth, Apparel Brands said in a LinkedIn post.

“Nicce is a brand with a rich background within streetwear and youth lifestyle,” said Peter Wood, CEO of Apparel Brands. “Over the last ten years, the Nicce team has built a strong business and continues to grow equity in the brand. With Nicce becoming part of Apparel Brands, we will embed it within an established global operation with investment behind scale in supply chain and the ability to reach new markets.”

Fibre2Fashion News Desk (DP)

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