Under Armour shows health gadgets at CES 2017

13 Jan '17

2 min read

Under Armour, sports apparel manufacturer, presented technical gadgets from the health and fitness technology sectors at the recently held Consumer Technology Association (CES) 2017, a leading expo for new technology, from January 5 to 8, 2017, in Las Vegas, US. Under Armour is now also competing with technology greats like Apple and Samsung.

At CES 2017, the American company Under Armour presented its new generation shoe model, which uses a built-in chip to track the wearer’s performance. Under Armour CEO Kevin Plank brought swimmer and record-winning Olympian Michael Phelps to the stage for the presentation.

Under Armour also presented a new line of sleep apparel called “Rest. Win. Repeat.” It measures the body’s dormant phases and is meant to help in regeneration.

Kevin Plank said, “Clothing and equipment manufacturers like Nike and Adidas are no longer the only direct competition, but also electronics companies like Apple and Samsung. What are we going to do if Apple and Samsung decide that they are going to start making apparel and footwear? And, if they did, what would it look like? Knowing these are the greatest challenges, those questions have to be answered to be able to beat Apple and Samsung in the future.” (GK)

Fibre2Fashion News Desk – India

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