Spreadshirt expands online presence with Rakuten USA

17 Sep '15

2 min read

Spreadshirt, an e-commerce platform for on-demand printing of clothing and accessories has opened an online store on Rakuten USA, one of the largest online retailers in the world.

The expansion on external market places like Rakuten is expected to increase the visibility of Spreadshirt and provide users different routes to market.

“Marketplaces are often the starting point for e-commerce, with people searching on their favourite shopping sites, rather than search engines, for the sort of products our partners sell. So expanding our presence on marketplaces is a key part of our growth strategy and more marketplaces will follow as we become a billion dollar, game-changing business,” said Spreadshirt CEO Philip Rooke on the company's website.

Tino Liebich, head of External Marketplaces at Spreadshirt adds, “This is a learning process for us as well. We note that the individual marketplaces have different orientations and address different audiences. To meet the needs of customers and the demands of the marketplace operator Rakuten.com, we initially start with a small, selected product offer. This assortment will be expanded successively.”

In 2014, Spreadshirt hit global revenue of about £ 58 million and sent more than 3.3 million articles to more than 150 countries. Apart from Rakuten USA, Spreadhsirt products can be found on Amazon UK, US, Germany, and France, along with eBay in the US and Germany. (HO)

Fibre2Fashion News Desk – India

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