Home / Knowledge / News / Apparel/Garments / United Legwear & Apparel acquires Wheat Group
United Legwear & Apparel acquires Wheat Group
16
Feb '16
United Legwear & Apparel (ULAC) has acquired San Diego based Wheat Group, a designer and distributer of accessories relating to sports and fashion.

Product categories of Wheat Group include; bags; backpacks; hats and caps; knee-to-toe soccer gear; inflatable sports balls; small electronic goods such as earbuds; personal fitness equipment, etc.

“Since 2011, Wheat Group has been a licensee and joint venture partner of Puma North America, while other licensed partners include Skechers and Minecraft,” a United Legwear press release said.

According to United Legwear, day-to-day creative design, product development, sourcing, and marketing responsibilities will remain in San Diego.

While, sales functions will be split between bi-coastal showrooms in New York and San Diego, and financial operations will be absorbed by United Legwear's New York office.

Isaac Ash, CEO of United Legwear said, "I have been impressed with Wheat Group's exceptional creative talent and design innovations and their cutting-edge products."

"In addition, accessories are an important part of the brands that ULAC manages; we will leverage this synergy and offer retailers a broad assortment of products that work together,” Ash added.

“ULAC will enable retailers to efficiently procure lifestyle brand stories from a single resource and since the initial response has been tremendous, we look forward to a successful future," he observed.

Chad Grismer, co-founder of The Wheat Group said, "ULAC has built a dynamic business and retains a fierce allegiance to quality, innovation and value.”

“The decision to combine was obvious, and together, as a full service accessory company, will prove to be faster, stronger, and more valuable to our retail partners, licensors, and consumers,” Grismer too added.

United Legwear & Apparel Company designs, manufactures, markets and distributes legwear, bodywear, apparel, and accessories to some of the world's leading retailers.

Founded in 1998, ULAC is a joint venture partner with Puma North America, and also maintains highly-recognised licensed brands such as Skechers, Happy Socks, and Jonathan Adler. (AR)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Raymond

Apparel/Garments | On 28th Jun 2017

Raymond plans to invest Rs 1,400 crore in Amravati plant

Raymond, Indian textiles and apparel major, has decided to invest Rs...

Textiles | On 28th Jun 2017

GST and textiles industry: Analysis and opinion

The Goods and Services Tax (GST) is at long last all set to be rolled ...

Textiles | On 28th Jun 2017

India probing dumping of polyester yarn by China

Indian government is probing anti-dumping allegations against a...

Interviews View All

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search