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United Legwear & Apparel acquires Wheat Group
Feb '16
United Legwear & Apparel (ULAC) has acquired San Diego based Wheat Group, a designer and distributer of accessories relating to sports and fashion.

Product categories of Wheat Group include; bags; backpacks; hats and caps; knee-to-toe soccer gear; inflatable sports balls; small electronic goods such as earbuds; personal fitness equipment, etc.

“Since 2011, Wheat Group has been a licensee and joint venture partner of Puma North America, while other licensed partners include Skechers and Minecraft,” a United Legwear press release said.

According to United Legwear, day-to-day creative design, product development, sourcing, and marketing responsibilities will remain in San Diego.

While, sales functions will be split between bi-coastal showrooms in New York and San Diego, and financial operations will be absorbed by United Legwear's New York office.

Isaac Ash, CEO of United Legwear said, "I have been impressed with Wheat Group's exceptional creative talent and design innovations and their cutting-edge products."

"In addition, accessories are an important part of the brands that ULAC manages; we will leverage this synergy and offer retailers a broad assortment of products that work together,” Ash added.

“ULAC will enable retailers to efficiently procure lifestyle brand stories from a single resource and since the initial response has been tremendous, we look forward to a successful future," he observed.

Chad Grismer, co-founder of The Wheat Group said, "ULAC has built a dynamic business and retains a fierce allegiance to quality, innovation and value.”

“The decision to combine was obvious, and together, as a full service accessory company, will prove to be faster, stronger, and more valuable to our retail partners, licensors, and consumers,” Grismer too added.

United Legwear & Apparel Company designs, manufactures, markets and distributes legwear, bodywear, apparel, and accessories to some of the world's leading retailers.

Founded in 1998, ULAC is a joint venture partner with Puma North America, and also maintains highly-recognised licensed brands such as Skechers, Happy Socks, and Jonathan Adler. (AR)

Fibre2Fashion News Desk – India

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