Home / Knowledge / News / Apparel/Garments / United Legwear becomes Pro Player licensee
United Legwear becomes Pro Player licensee
07
Jan '16
Perry Ellis International, Inc., a leading American designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances, has announced that New York–based United Legwear & Apparel Co., LLC, has become the master licensee of Pro Player. Perry Ellis International (PEI) remains the licensor. Redesigned creative assets, including an updated modern logo and key marketing partnerships with Major League Baseball, PEI said in a press release.

Key marketing initiatives include prominent ballpark signage, stadium programme ads, and hospitality activations in some of Major League Baseball's largest parks, such as Citi Field, home of the New York Mets, the Atlanta Braves' SunTrust Park, and the Houston Astros' Minute Maid Park; these partnerships kick off in Spring, 2016. In addition, pro athletes in the "core four" sports — baseball, basketball, football and soccer — will be named as brand ambassadors, along with fitness experts, lifestyle personalities, and celebrities.

Perry Ellis International Chairman and CEO George Feldenkreis commented, "We are delighted to partner with United Legwear to relaunch our iconic Pro Player brand and are excited to marry the equity and consumer recognition of the brand with the energy and passion of Isaac and his team."

"Pro Player is a name I grew up with and loved, partly because of the brand's aspirational message — if you wear it, you can be as good as the pros," said Isaac E. Ash, Founder, CEO and President of United Legwear & Apparel Co. "My interest and investment in Pro Player are driven by strong consumer recognition of the brand, combined with the adaptability of the Pro Player wordmark to so many product categories. There's tremendous growth potential across soft lines, sporting goods and many other fitness areas."

Pro Player is designed for team athletes as well as everyday athletes and fitness enthusiasts. (SH)

Fibre2Fashion News Desk - India


Must ReadView All

US commerce department finds dumping of low melt PSF

Textiles | On 20th Jun 2018

US commerce department finds dumping of low melt PSF

The US department of commerce (USDC) has announced affirmative final...

Courtesy: Aditya Birla

Textiles | On 20th Jun 2018

'Growth of VSF yarn industry is difficult'

Growth for the viscose filament yarn (VSF) yarn industry is...

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Apparel/Garments | On 20th Jun 2018

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Italian company Eurojersey Spa will present in 2019 new embossing...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search