Interviews
US brand Pulse Athletic Apparel unveils fundraising campaign
11 May '21
2 min read
Pic: Pulse Athletic Apparel
Pulse Athletic Apparel has unveiled a fundraising campaign on crowdfund website Indiegogo. The startup’s first campaign aims to generate $10,000 in the next month, mainly to expand its reach and ensure it remains affordable. As a female, South Asian-owned brand, Pulse Athletic Apparel is seeking greater representation within the health and fitness industry.
“Backing Pulse is backing a brand that drives inclusivity and emphasises affordability without compromising quality,” Pulse Athletic Apparel founder and CEO Karishma Bali said.
This round of funding will be used to expand the brand’s reach and ensure Pulse Athletic Apparel’s line remains affordable. Specifically, the areas the company will focus on are creating innovative products and styles, offering more inclusive sizing options, developing community resources for fitness, mindfulness, and overall health and wellness, and continuing non-profit partnerships
“Pulse’s mission has always been to build a community of empowered individuals, but we also want to give back to the communities that have empowered us,” Bali said. “We hope increased funding pushes us in that direction.”
Bali has bootstrapped the venture since its founding in July of 2020. Pulse Athletic Apparel has seen steady organic growth in the last year, with two members on its executive board and 10 brand ambassadors on its team.
“Backing Pulse is backing a brand that drives inclusivity and emphasises affordability without compromising quality,” Pulse Athletic Apparel founder and CEO Karishma Bali said.
This round of funding will be used to expand the brand’s reach and ensure Pulse Athletic Apparel’s line remains affordable. Specifically, the areas the company will focus on are creating innovative products and styles, offering more inclusive sizing options, developing community resources for fitness, mindfulness, and overall health and wellness, and continuing non-profit partnerships
“Pulse’s mission has always been to build a community of empowered individuals, but we also want to give back to the communities that have empowered us,” Bali said. “We hope increased funding pushes us in that direction.”
Bali has bootstrapped the venture since its founding in July of 2020. Pulse Athletic Apparel has seen steady organic growth in the last year, with two members on its executive board and 10 brand ambassadors on its team.
Fibre2Fashion News Desk (SV)
Popular News
Leave your Comments
Editor’s Pick
Esteemed Clients
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
